Improve Conversions and Drive audience back

 

• Run a short PPC campaign to identify keywords that convert and to validate your business.
• Use the keyword data to develop an on-site search optimization strategy right from launch.
• Use a portion of your monthly marketing budget to invest in off-site SEO
• Launch a comprehensive PPC campaign to start attracting customers from launch date until natural traffic moves up.
• As your site moves up the organic rankings, tweak your budget allocation to reduce PPC spend and increase the spending on SEO and other organic marketing strategies.
• Remarket to past visitors to improve conversion and trigger repeat purchase.