The main purpose of a SEO audit is to give you an idea where your SEO efforts have got you to so far. Without this knowledge, it makes no sense to perform any SEO activities, since you don't know what the return from them is. This is why a SEO professional can't do without occasional SEO audits.
Analyze Accessibility and Indexability
·
Analyze Robots.txt
·
Check 404 Errors and Redirects
·
Examine the XML Sitemap
·
Web Design/Development Audit
·
Check the Number of Pages Indexed
by Search Engines
Analyze On-Page Ranking Factors
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User-Friendly Site URLs
·
Page Content
·
Outbound Links
·
Meta Tags
·
Images
Analyze Off-Page Ranking Factors
·
Number and Quality of Backlinks
·
Position with Recognized Ranking
Services
·
Presence on Social Media
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