According to Forrester, 63% of apps are discovered through app store searches. This makes search, in the app store, the most used method for discovering and downloading new apps. Recently, at Google I/O, Ankit Jain reported that “For the average app, search actually makes up the vast majority of installs.” Simply put, this means that:If you’re not using ASO to increase your app’s search ranking, you’re missing out on the largest discovery channel available to your app.With hundreds of thousands of apps in each app store vying to rank above one another, the amazing reality is that the majority of publishers are not investing in app store optimization. So here’s our gift to you: ASO is your secret weapon. Spend time every week improving your ASO, and you will meaningfully impact your app’s ranking and overall success.
With hundreds of thousands of apps in each app store vying to rank above one another, the amazing reality is that the majority of publishers are not investing in app store optimization. So here’s our gift to you: ASO is your secret weapon. Spend time every week improving your ASO, and you will meaningfully impact your app’s ranking and overall success.
App store optimization marketers, such as SEO marketers, work by optimizing their content so the search engine position it higher on the search engine results page, driving more traffic to this content. While making their content achieve the first position on targeted search terms can sum their objectives, it's not required to evaluate the optimization's success. ASO marketers try to achieve goals such as:
Being found more easily by users on the app stores, due to the fact that App Store Search is the No. 1 source for people to discover new applications
Rank higher compared to competitors
Rank higher for specific keywords
Rank higher in Google´s semantic search for applications
Create appealing graphics (icon, screenshots and promo video) to increase the chances of being downloaded
App store optimization marketers, such as SEO marketers, work by optimizing their content so the search engine position it higher on the search engine results page, driving more traffic to this content. While making their content achieve the first position on targeted search terms can sum their objectives, it's not required to evaluate the optimization's success. ASO marketers try to achieve goals such as:
Being found more easily by users on the app stores, due to the fact that App Store Search is the No. 1 source for people to discover new applications
Rank higher compared to competitors
Rank higher for specific keywords
Rank higher in Google´s semantic search for applications
Create appealing graphics (icon, screenshots and promo video) to increase the chances of being downloaded
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