Google made major changes to Adwords, removing right-column ads entirely and rolling out
4-ad top blocks on many commercial searches. While this was a paid search update, it had significant implications for CTR for both paid and organic results, especially on competitive keywords.
4-ad top blocks on many commercial searches. While this was a paid search update, it had significant implications for CTR for both paid and organic results, especially on competitive keywords.
For the past couple of months, Google has been testing SERPs with 4 ads at the top of the page
previously, the top ad block had 1–3 ads leading to a ton of speculation in the PPC community.
Across the MozCast data set, 4 ads accounted for only about 1% of SERPs with top ads which matches testing protocol, historically
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