Google Rich Cards

Google has announced their next step to rich snippets, the way webmasters can mark up their pages to enrich how Google displays their pages in their search results. They are calling it rich cards. Rich cards are very similar to rich snippets but use a card carousel feature with a higher resolution image to improve the searcher’s experience.Google said rich cards, which are currently only available for recipe and movie sites, use structured markup around those recipes and movie formats. They are only being shown in mobile search results in English for google.com for now. Google hopes to expand it both to more types of sites and more users in the future.Rich cards are presented at the top of the search engine results pages in carousels that can be scrolled from left to right. Carousels may end up containing cards all from one site, or from multiple sites. In fact, they look a lot like the sponsored shopping cards from AdWords that you’re using to seeing when searching from products. The main difference is that rich cards can show up organically and attract just as much attention.

Rich Cards