Google announced that advertisers can now import their call conversion data into AdWords starting today - well, it is rolling out over the next few weeks.Google explains "by importing call conversion information into AdWords, you can track when phone calls lead to sales or other valuable customer actions." True.
It requires Google forwarding numbers to work and if you have that then you are set.
(1) You set up a conversion action in AdWords that tracks when customer calls come from your ads, or from a customer who clicked your ad and then called from a number on your website.
(2) Separately, you keep track of your sales calls, recording details like the caller’s phone number and the time and length of the call, and when those calls lead to a sale (or whatever conversion action you want to track). You probably already track this information through a customer relationship management system (CRM).
(3) You upload a file containing this information about your conversion calls into AdWords. AdWords then matches the call info in your file with the calls tracked through your AdWords conversion action.
(4) You can now see which of your campaigns, ad groups, ads, and keywords are leading to calls that include sales or other conversions.
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