Difference between Search Engine Friendly and Search Engine Optimized

Difference between Search Engine Friendly (SEF) and Search Engine Optimized (SEO)

• SEF is One-and-Done. SEO is Ongoing.
• SEF Focuses on Site Construction. SEO Focuses on Site Messaging.
• SEF Ensures All Pages have Unique Content. SEO Optimizes Content for Rankings and Conversions.
• SEF Uses Title and Description Tags. SEO Optimizes Title and Description Tags to Get Clicks.
• SEF Implements Readable URLs. SEO Implements URLs That Follow the Navigation Paths.
• SEF Employs Canonical Tags to Prevent Duplicate Content Issues. SEO Helps You Eliminate Duplicate Content Issues Altogether.
• SEF Adheres to Current Algorithmic Guidelines. SEO Adheres to Algorithmic Guidelines of the Future.