Google Tag Manager

Google Tag Manager(GTM) is a free software tool from Google that allows you to deploy various types of code on your website without hard coding each individual page.

 For example, you can use GTM to easily deploy various types of tracking code, including Google AdWords conversion coding, Google Analytics tracking code, Google Analytics event coding, conversion pixels and remarketing pixels. There are many more types of code that can be deployed using GTM, including custom coding.

The advantage is, when you use GTM, you get more control over:

·         When the tag should fire.

·         When the tag should not fire.

·         Where the tag should fire.

·         Where the tag should not fire and

·         What the tag should do, when it get fired (executed)

In addition to this, via GTM, you can very easily: add, remove, enable or disable any tag on your website. You can very easily change the functionality of almost any tag.