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INFOGRAPHICS

For years, link-bait has been the highest level of link-building available. There’s nothing better for increasing rankings than to have a viral piece of content spread throughout the internet, getting posted and reposted across a wide-array of websites, blogs, and social media sites.

Infographics have emerged in the last 3 years as the most valid form of link-bait. When website owners see an infographic they like that fits in with their niche, they will often look for and find the embed code on the page, copy, and post it on their site. It is within the embed code that the real “juice” of infographics happen.It’s here where the magic occurs.

Links have been the dominant component of a strong SEO strategy for a while, now. Google and Bing look to outside signals about a site’s relevance as much if not more than all of the onsite signals combined. When a high-valued website links to yours, it acts in many ways as a vote in the eyes of the search engines.

Not all votes are created equal in the world of SEO, which is why infographics have acquired so much value. Getting an infographic posted on Mashable or FastCompany is much more valuable than buying a link from a spammy source, posting in hundreds of forums, or getting social bookmarks sent to a web site in bulk. The single link on these respected sites is better than a thousand links from link farms or spammy pages.

Hereare the keys to infographic success as an SEO tool:

Include the Embed Code at the Source

If you don’t have an embed code, there’s a greater chance that website owners will post your infographic without a link to your site or simply pass up on posting it at all. Embed codes simplify the process and make it to where you’ll now have a better chance of getting the link and the post that you desire.

Look at this automotive marketing infographic. If you scroll down, you’ll see the embed code at the bottom of the page. To put that

code in, we posted this code:

<div>

<font style=”font-weight:bold;font-size:14px;”>Embed this Image on Your Site:<br/></font>

<textarea rows=”4″ cols=”45″ onclick=”this.select();”><a

href=”http://www.tkcarsites.com/automotive-marketing-pid18291″><img

src=”http://soshable.com/wp-content/uploads/2011/05/Automotive-Industry-Infographic.jpg” alt=”Automotive Marketing”

width=”600″ border=”0″ /></a><br />Via: <a href=”http://www.tkautomotiveseo.com”>Automotive SEO</a></textarea>

</div>

You can adjust the size, links, and alt tags to fit what you’re trying to accomplish with the infographic. When people find this code, all they have to do is paste it into their own posts in HTML mode and it will give them the infographic as well as giving you the links you need.

Keep in mind, there are actually two links in this example. The first link is the image link associated with the infographic. By applying an alt tag and linking it to one source (where the click to the image is supposed to go) a website owner will be able to get that inbound

link wherever it is posted.The second link is an actual text link at the bottom of the infographic. In reality, you can put more than one attribution link here. This is a good strategy if you have multiple sites you want to optimize through the infographic.

The Best Ways to Engage and Interact with You Facebook Fans

Facebook is a leading social network that has gained much popularity and fame among all other social networks. What are the reasons and why it is popular? The basic point is the intense interests of the users. How facebook keeps the users interested? There are many amazing facts and questions that are related to the popularity of this social network. If you are using this network then you might have many friends. The celebrities are commonly using facebok to interact with their fans because it is one of the most efficient methods to engage with the fans.  It’s simple to understand that each facebook user has so many friends or fans because this social site is basically for the grouping or networking of friends or experts belonging to same field or professions. How to engage with your friends on this social network? Is there any practice to interact with the facebook friends or fans? There are so many ways to engage and interact with your fans on this social site.

 

Try to respond individual fans:

If you are looking for better interaction with your fans then you should talk with them. It means you have to give them personal attention. You can keep them interested by giving them priority and attention. To do this you have to interact with all the fans in your fan’s lists individually. However, for the busiest peoples it is very difficult to talk communicate with each fan separately but this practice can be helpful for your facebook status.

Ask questions to you fans:

You can manage the interactions of the fans by using the policy of questioning. This policy provides you chance to interact with your fans for longer. For example, post a puzzle, a general knowledge question and any latest issue to get the fans involved. This method is really helpful because it increases the interest of the fans to stay with your whether you are online or offline. However, care should be taken while posting the questions so you should not post the lousy questions. The questions should be repeated after short intervals so this practice will not fed up the fans.

Invite to play games:

Facebook offers games for the users.  You can invite your friends to play different games whether available on this site or any other site. If you want to invite them to play games that are not present there so post links and encourage your fans by showing high scores either obtained by you or your friends. To encourage the fans you can call some challenges that will definitely force the fans to see what is present for them.

Post images and videos:

It is also useful to engage and interact with your fans. Many users on this social sites use to upload the images and video clips so you can use this strategy to get more attention of your fans. You can upload your recent popular activities, interviews, innovations and ideas to get better interaction with the facebook fans.

Latent Semantic Indexing

What is Latent Semantic Indexing?

Latent Semantic Indexing (LSI) is an indexing and database retrieval method that uses Singular Value Decomposition (SVD) and Correspondence Analysis to identify patterns in the relationships between terms and concepts contained in an unstructured collection of text. Latent Semantic Indexing then extracts that concept by establishing associations between those terms that occur in similar contexts.
Latent Semantic Indexing has ability to correlate semantically related terms that are latent in a collection of text. The method, also called Latent Semantic Analysis (LSA), uncovers the underlying latent semantic structure in the usage of words in a body of text and how it can be used to extract the meaning of the text in response to user queries, commonly referred to as concept searches. Queries, or concept searches, against a set of documents that have undergone Latent Semantic Indexing (LSI) will return results that are conceptually similar in meaning to the search criteria even if the results don’t share a specific word or words with the search criteria.

How to Improve Your Site's Search Engine Optimization

Search engine optimization can raise your website's profile, delivering more traffic, more customers, and bigger revenues. Here's how to make the most of this essential marketing tool.

Trying to improve your website's search engine ranking can seem a bit like the quest for romance. Like people looking for love, websites looking for a high search ranking can find it many different ways and with varying degrees of success. As with romance, you don't need to spend a lot of money; your intrinsic appeal matters more than the size of your investment. And, as with love, you can't achieve a high search engine ranking once and then never worry about it again. Search engine optimization (SEO) is an ongoing effort, and the more you work at it, the better it will be.

There are many things that any small business—even one with no budget for SEO—can do to improve its search rankings. Here's a look at some of the most effective ways to raise your profile in search.

SEO Tips: Five Ways to Get Linked

1. Give stuff away. Does your company offer free samples of its product? Do you have any handy applications or an ebook you can let site visitors download for free? There are few more effective ways to get people to link to your site than to offer something for nothing.

2. Share useful information. Links are commonly used to share information, so putting useful information on your site, such as articles or how-to guides will help draw links.

3. Connect with your community. This can be either your geographic community or a community based on your industry. Sponsoring an event at a local charity, interviewing an industry expert and posting the interview on your site or writing articles and blog entries for others to post can all bring inbound links.

4. Reach out to the blogosphere. Bloggers are always looking for new ideas, new websites to link to, and new products to write about, and they can be a great source of link love.

5. Use good old-fashioned PR. Getting mentioned in the press is good for your company in many different ways, and one of them is that online publications may include links to your site or your information if your company is mentioned in an article.

WARNING: Whatever you do, don't join a "link farm"—a website consisting only of links whose only goal is to raise rankings. Search companies are liable to punish sites listed in link farms by lowering their rankings instead.

8 Ways to Optimize Video Content for Search

Optimizing video for search is easy to overlook and incredibly important.

This step-by-step guide will provide you with 8 quick tips to get your video SEO strategy off to a terrific start.

SEO Tips for Video: Choose the Right Place to Host Your Content

When it comes to hosting video, you have two choices: You can host it on your own site or host it on a third-party site, such as YouTube. The correct choice depends on your goals.
If you want to maximize total video views and you generate value from the views themselves (because, for example, your product is featured in your video), then use a third-party site such as YouTube because it will have the biggest built-in traffic.

However, if your goal is to use video to bring potential customer into your site or to increase the volume of your site's search referrals, then it is best to host your video yourself. Typically, this is done by embedding the video streamed from a video service into a page on your site.

SEO Tips for Video: Pick a Good Title and Description


This really isn't much different from picking a good title and description for a web page for SEO purposes. You want to be verbose, include your most important keywords, but to do it in a way that is user friendly and not simply cramming in the highest possible number of keywords.

For example, if this article were in video form, I would use a title like:

SEO for Video Content: 8 great tips to maximize the SEO benefit of video content
instead of

SEO Video, Best SEO tips, youtube video SEO, traffic from video, www.wpromote.com

Sadly, we still see way too many of these types of titles these days.

SEO Tips for Video: Use a Transcription Service


Since Google cannot look at a video and understand its content per se, associating a text transcript with your videos is a great tool to let the search engines – and video sites such as YouTube – get a better read of your video content. You can manually type up a transcript and upload it to a video service along with your video, or you can use one of a number of automatic transcription services that do it for you. Associating transcripts with your video is a key step in unlocking the content otherwise stuck inside of your great video content.

SEO Tips for Video: Consider Mass-Upload Services


There are very convenient resources such as TubeMogul.com that automate the process of submitting your video to all major (and even some minor) video sharing sites in one fell swoop.
Though these services are simple to use, it is still important that you think before you act; this relates back to the question of whether you are seeking to promote video to enhance search referrals to your site or you simply want to read the widest audience possible.

If you just are going for views, using these convenient services is a no-brainer. However, if you are looking to rank for the keywords related to the video, and you give up this content to the major video sites, most likely their pages will rank higher than your pages on Google, since their sites most likely already have far more site authority than your site has. If your goal is to improve your site's ranking by driving links and traffic to the page on your site, you may want to use mass-upload services sparingly or not at all.

SEO Tips for Video: Include Video in Your Sitemaps

If you are choosing to host video on your site, then it is critical to make sure the search engines know to index the pages that contain the videos as well as information about the videos themselves. You can accomplish this by creating a video sitemap.

A sitemap is a document that tells search engines about pages on your site so they have a better chance of being indexed (in Google's case, these are managed by using Google's "Webmaster Tools.") A video sitemap is a type of sitemap used to specifically identify and tag videos on your site. A good video sitemap will include the video file, a thumbnail image, and title and description information. If your site does not have a video sitemap, the search engines will be unable to include your video directly in related search results (though they could still index the page on which the video lives.)

SEO Tips for Video: Optimize Your Video URLs

Consider this SEO 101: Optimize the URLs of pages on your site by including in them information about the page itself (In other words www.store.com/maytag-dishwashers.html is a better URL than www.store.com/product12345.html.)

The same logic should be applied to the page that contains your video:

www.mysite.com/video/seo-tips.html is a stronger URL than www.mysite.com/seo-tips.html

SEO Tips for Video: Keep It Short


As brilliant as you think your video is, you should not expect anyone to watch a video that runs longer than 10 minutes. Personally, I consider 10 minutes to be a bit too long, as I am prone to tune out after more than 3 minutes unless the content I'm watching is truly awesome.

If you have 30 minutes of content and you just can't cut it down, then make it into a series of smaller videos. This has the benefit of keeping users' attention more engaged through each video. it also allows you to multiply the number of videos that you can optimize, tag, drive traffic to, and rank highly on Google for.

SEO Tips for Video: Spread the Word


Once you have created content worth sharing, tagged it, and submitted and uploaded it, it's time to get the word out. Videos attract an incredible number of in-bound links, which is key because in-bound links have a disproportionate effect on boosting your SEO rankings.

To spread the word, post a link to your video on your Facebook and Twitter accounts, allow and encourage commenting on your video, and make it easy for users to share your video on their Facebook, Twitter, Youtube accounts and personal blogs. E-mail your mailing list and link to the video. Encourage your employees, colleagues, friends, and family to help get the word out, too.
If your video is a bit more commercial and less likely to go viral, an inexpensive advertising campaign on YouTube or Google is always an option, and can often provide the much-needed spark to help a video gain an audience.

The bottom line is that online video is far more than a good way to kill time; it is an amazing medium to educate your customers, expand your reach, drive traffic to your site, and increase sales. With some unique content and a basic understanding of how to handle the SEO for that content, you can tap into this exciting and dynamic opportunity.

SEO Tips for Video: Additional Resources

Check out Google Video Sitemaps
SpeakerText offers a quick and reliable video transcription service.
TubeMogul.com is a good tool for mass-video uploading.
Check out Mashable's list of the top 10 video sharing sites.
Ramp.com is a useful content-indexing tool.

New SEO techniques for 2012! 

 

There are literally bunches of different ways by which you can optimize your website properly, and if you are interested in getting your website higher up the rankings on Google and also want to get a large amount of traffic to your page, making use of these techniques is a great way of capitalizing on to your web page and its capabilities. There are lots of people who make use of their website in order to earn money from it, and if you are interested in doing just that, getting more traffic to your page is very important. The higher amount of traffic that you get on your page, the higher will be the amount of money that you will earn.

In the following paragraphs, we have discussed some of the best search engine optimization techniques that you can employ in order to make your website a success and to increase your visibility in the internet world.
This year, you can be sure that guest blogging is going to be one of the best ways of increasing the amount of traffic to your website. The more you write, the higher will be the chances of increasing your visibility.

By maintaining a guest blog for your website, you will be able to attract a larger number of people to your page, and this will result in a higher flow of traffic. Also, by carefully integrating links that lead to your page on a guest blog, you can easily expect to gain a higher ranking for your website.

However, in order to take advantage of guest blogging properly, you will need to make sure that whatever you write is good enough. Always make sure that you write good and engaging material for your web page, and if you want to maintain a loyal set of subscribers to your page, make sure that you regularly update the content on your page.

Another great method of optimization that you can try out in 2012 is to optimize and alter the content on your web page only. On page optimization is a very crucial part of SEO, and can help in greatly increasing the amount of traffic that you receive on your page. The good thing about on page optimization is that it is quite simple and can be done by your own self only. Just carefully analyze the key words that you will use on your website while writing the content, and make sure that your website contains engaging content too.

By changing the design as well as uploading new graphical content on to your website, you can also expect to gain a lot of new visitors. In this regard, you can use guest blogging as a means of getting the word across, because as soon as people know that changes have been made to your website, you will be able to attract more traffic and gain lots of new visitors. However, building credibility is very important before that on your blog.

 

Tips to reduce AdWords campaign costs

Tips to reduce AdWords campaign costs

 

Cost Per Acquisitions (CPA) and Cost Per Clicks (CPC’s) are probably the most trickiest of the targets in PPC campaigns. Getting a low CPA requires lot of research and testing over time and the techniques differ from campaign to campaign, however, getting the basics right is the first step.
Let’s take a look at the tips you can employ to reduce the average CPA in any AdWords campaign.

1. Reduce the landing page load time

 

So, landing pages are the focus here. Making sure they are technically perfect is the most simple yet the important step you can take. Landing page load time is crucial as it directly affects your page’s quality score. Use tools like Pingdom or Google’s Page Speed Tool, to ensure that your landing pages are always super speedy.

2. Relevancy. Relevancy. Relevancy.

 

Content relevancy on your landing page should directly match the Ads and is directly proportional to your quality score. An Ad that has “Ladies’ shoes” in the title should be leading to a page related to ladies shoes, or else the quality score goes flat down. If there are many different content pieces on your websites, that are different in context, add different ad-groups that match up to the content. Diversification is the key.

3. Try A/B Testing or Multivariate testing and record the  best results

 

Google provides two excellent tools to help you figure out what people think is relevant on your website. A/B Testing and Multivariate Testing. Use the tools whenever you launch a new campaign and track the results. Sometimes the results can be completely different from what you might have thought, and often provides lot of insights about what works and what doesn’t in the campaigns.

Here is a great guide on how to use Google AdWords Website Optimiser.

4. Use Exact Keywords Match

 

One mistake lot of beginner’s make is to use broad match while estimating traffic, and going for the kill. In reality, their Ads would be showing up on a wide range of keywords, even the one’s that are not targeting the actual website. This will lead to depleting the budget for irrelevant keywords and reduce your quality score. So every time Google suggests those keywords, make sure they are exact searches.

5. Spread out your budget evenly over time

 

Most of us are right with this. As suggested, we spread out the budget evenly over time so that the ads are shown at all times, as opposed to showing more frequently at one particular period of time.

But this can also be the other way round. If you look into the “Dimensions” tab in your campaigns, you will be able to show the Ads based on particular time frames. Look at the previous history and see which time slots show the minimum conversion, and pause them off. You do not want to spend your money on low conversion time slots. This can significantly save a lot of money.

 

There are plenty of fine tuning you can do in your campaign settings to bring down your cost. The idea is to get better click through rates and better CPAs, as without any one of which, the campaign may go bloated.

 

Mobile Search Engine Behaviors are Different

Just as mobile web users are different, most mobile-specific search engines (such as Google Mobile, Jumptap, Medio, Taptu and our own find.Mobi) are also built in different ways.

Mobile SEO exists on a different plain to desktop SEO. Sure, keywords are critical - search engines will always operate on the stuff that's fed into them - but other, newer dimensions such as location, device types and content formats are more critical to and indicative of the mobile web experience, and search engines are beginning to figuring out how best to harness them.

The table below illustrates some of these differences:

Dimension	Mobile Web	Desktop Web	Mobile Search Engine  Challenges
Keywords	Few characters	Many/Descriptive	Provision of relevant content based on sketchy user input
Locations (and Categories)	Critical	Not so critical	Simplified presentation of results content in relation to a  user's immediate location / need
Devices/browsers standardization	Many varied	Standardized	Presentation of content in an accessible way and assurance of  a good user experience, regardless  of device and browser
Mobile site content standardization	Poor	Generally good	Delivering a high quality user experience from poorly formatted  raw mobile site source material
Content formats	Mobile-specific	Generic	Using device information to help improve results by serving relevant  content formats - eg ringtones for a Nokia 6300, not an iPhone

This is where life as a mobile SEO gets both complicated and exciting. Complicated, because there's more to think about. Exciting because there are more ways to influence the way that we appeal to search engines.

With the above in mind, here's how search engines are beginning to adapt to life on the mobile web....
 Fewer Keywords

According to Google's research, the average query on Mobile Search is 15 characters long, but takes roughly 30 key presses and approximately 40 seconds to enter. This means that search engines don't have a lot to work with when tasked with providing the user with an experience that roughly equates to the quality of desktop search.

One way in which Google and others are compensating for this lack of keyword action is by providing what's known as 'predictive search' (or 'predictive phrase/query suggestions') in order to help users complete their queries more easily and to help them deliver more relevant search results. You may have already seen this in action: when you key in a search for 'pizza restaurant, San Francisco' on your phone, a little drop down - much like your phone's predictive text writing function - attempts to 'fill out' your search query for you by providing a variety of options such as: 'pizza restaurant', 'pizza take out' and so on. It's a neat way of helping users to conduct a faster search and guaranteeing the provision of relevant results.

But from a technical point of view, this new functionality presents a new SEO opportunity. Just as you might try to identify a set of keyword categories to align yourself with in the desktop web, it's now extremely important to place yourself in the most common 'predictive search phrases' that are related to your business and location.

Domain Name Registration :

The unique name that identifies an Internet site. Domain Names always have 2 or more parts, separated by dots. The part on the left is the most specific, and the part on the right is the most general. A given machine may have more than one Domain Name but a given Domain Name points to only one machine. 

                         

You need a domain name as this is your unique identity on the internet. Organizations need to do a domain search as per their business identity.With a domain name you would have your personalized email account, which would give you a more professional outlook.

We offer cheap domain registration services as we are top leaders in domain registration in India. For all your domain transfer needs we are here 24*7. With each domain you get Forwarding and masking, Total DNS control along with free domain parking.The role of the DNS name servers maintained by your hosting company is to respond to a query for a specific domain name with the precise location on the exact web hosting server (using that server’s IP address) where that domain name, and thus web site, is located.

VPS Hosting

“Anything and Everything on the Net” is the culture of the day. It has become essential to keep the information about the organization and self in the cyberspace. A web hosting service is a type of Internet hosting service that allows individuals and organizations to make their own website accessible via the World Wide Web.Web hosts are companies that provide space on a server they own or lease for use by their clients as well as providing internet connectivity, typically in a data center.

                                                 

We work to respond swiftly and effortlessly to various organizational and technological transitions thus rendering you powerful and stable web hosting services all the way. Our Indian Web Hosting service include a full suite of Linuxweb hosting, Managed Hosting, Dedicated Server hosting, VPS Hosting,Application Hosting Services, Database Hosting, Exchange Hosting, Cloud computing technology , Colocation Services in India and many more.