Top 10 Social Media Platforms and How To “Really” Use Them

 Facebook

Facebook is much more than connecting with long lost school friends. It can be an incredibly effective business tool.Establish a Facebook business account. Use your wall to share valuable resources with your customers like links to a presentation or a useful article. This boosts your credibility and by extension, that of the business.

Create a Facebook fan page for your brand or business, which makes it accessible to everyone with or without a Facebook account. Facebook fan pages are indexed and thus improve your ‘findability’ in search engine results.

 Twitter

 Twitter lets you post short updates (called tweets) on your account. Those who follow you can see your tweets and vice versa.

Twitter gives you an opportunity to follow industry leaders and experts and learn a thing or two about the business. This would never have been possible otherwise.

When you tweet about your brand, those who follow you might retweet your message, enhancing the reach manifold in a matter of minutes.

By using a feature called TwitterSearch, you can find people asking questions about a particular keyword you selected. Use the reply function to answer question. This greatly increases the chances of direct sales. Also your reply adds value to people who are following you

LinkedIn

LinkedIn is considered a professional social media platform where you can build a network of people related to business. This network can help promote your brand and business effectively to others. Participate in the LinkedIn Answers section, which will help develop your reputation as an expert resource on select topics.

  

Foursquare

 This is a location based smart phone app that lets users ‘check in’ to a location they are physically present at. Using the GPS in the phone, users can check the businesses nearby and select the one they are actually physically in. Based on certain parameters, this gives them points or lets them earn badges and other such fun things. Foursquare is a social media platform, because users can create a profile, make friends, share check-ins, comment on check-ins etc.

Thus if you have a locational business like a fast food outlet or a book store, Foursquare can be a valuable business tool. The first step is to claim your business venue on the Foursquare website.

Then create campaigns for customers, who are Foursquare members. For instance, you could say-“Check in with a friend to get 10% off on the bill”. You can also reward your loyal customers by making an offer like “Free gift on every 4^th check-in”.

Foursquare also gives you the demographics of people checking in at your business, which can help you customize your business better to that group.

Aadvark

Aadvark is a question and answer platform and gives you an opportunity to build a position as an expert in a niche by answering questions posed by people in the network. By extension, the credibility and trust levels of your brand/business grow

Quora

 Quora is also a question and answer platform. Users can follow people, topics and questions. As a business owner, you can create relevant topics, if there are none of interest to you currently.

Quora has a unique crowd-sourced voting feature through which users positively or negatively vote the answers. A high vote rating helps establish you as an expert in your niche, which is positive for your business.

Help a Reporter Out (HARO)

This is a ‘free PR’ social media platform. Journalists submit queries (on the industry, any recent legislation etc) on the platform, which you can answer, as a member.

The chances of your answer getting picked up and you/your company being contacted for a story are quite high. HARO works because journalists are constantly on the lookout for credible sources for their stories and stories ideas too. And you benefit by getting free publicity.

You Tube 

This is a video sharing website that more and more businesses are using to create short promotional videos or exhibit customer testimonials or product demonstrations. The fact that Google owns YouTube cannot be overlooked nor the fact that YouTube videos are at the top of the search engine results page.

  

StumbleUpon

This is a social voting site where users submit content that can be voted up or down by others. You can submit appropriately keyword optimized content in the relevant category that will be ‘liked’ by users increasing awareness of your business and brands. And StumbleUpon allows you to comment on content shared and contact other users. 

Google +

Google’s newest offering in the social media platform is not to be taken lightly, not in the least because it is a Google product.  The launch of the Google+ brand pages recently is intended to enhance business presence on Google+. This image shows various Google+ Features.

Of course there are SEO and search engine ranking benefits of Google+ as the content is indexed by Google.

 For more information

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Things that will Kill Your Blog Post

Blogging is a lot like fishing. Some people do it all the time and never catch anything. While others catch everything. 

What kills a blog post? 

Here is a list of 12 things, ignore them and you will have a tough time being successful.

1. Crafting cute, clever or confusing headlines (or really bad ones)

Your headline is going to appear in many places. At the top of your post. The goal of the headline is to stop readers cold and draw them into your post. You can’t do that if you use cute, clever or confusing headlines. if you write headlines that are unique, ultra-specific, useful. 

2. Never linking to old posts

Just because you’ve published a post doesn’t mean you should forget about it. Each post is a valuable asset in which you can give new life to with each link. 

3. Never linking to other bloggers 

4. Forgetting to fill out your page title and description fields

 You’ll screw any chances of your post ranking if you forget to fill out the page title and description fields for each post. That meta data is critical to search engines crawling and indexing your site. And when you use keywords properly, it tells those spiders what the page is all about.

5. Creating clunky URLs

Creating clunky URLs for each post that people can’t read or search engines can’t index is another thing.

• http://www.target.com/gp/detail.html/602-9912342-3046240?_encoding=UTF8&frombrowse=1&asin=B000FN0KWA
• http://maps.google.com/maps?f=q&hl=en&q=98115&ie=UTF8&z=12&om=1&iwloc=A

If you want to give your post a fighting chance in the SEO landscape, then you have to include recognizable words in your URL. This means keywords, too.

6. Plagiarizing other bloggers

That’s when the temptation to copy what other bloggers write comes in. (By the way, scrapers are shameless plagiarizers.) But there is no faster way to kill a post and ruin your reputation than to plagiarize.

7. Publishing less than one post per month 

8. Writing big blocks of copy

Writing short paragraphs is a basic blog post writing law. Just like simple words and short sentences. Resort to long blocks of copy and you are stacking the deck against your blog post.

9. Zero presence on any social media platforms

Hopefully you are on these sites (especially Google+) and hopefully you are being strategic about how you use these social sites to promote your content. Every post you publish needs a boost from your social media presence. 

10. Never inviting readers to leave comments

You also have to encourage people to comment. 

11. Writing about a topic nobody cares about 

12. Giving up

Blogging is hard work and commitments like job, family or other reasons can overtake your blog. That happens. This is why it is so important to count the costs before starting a blog because in the end giving up on your blog will kill every post you’ve ever written and success will not come.

What is the CMS?

  A content management system (CMS) is a system used to manage the content of a Web site. Typically, a CMS consists of two elements: the content management application (CMA) and the content delivery application (CDA). The CMA element allows the content manager or author, who may not know Hypertext Markup Language (HTML), to manage the creation, modification, and removal of content from a Web site without needing the expertise of a Webmaster. The CDA element uses and compiles that information to update the Web site. The features of a CMS system vary, but most include Web-based publishing, format management, revision control, and indexing, search, and retrieval.

A Content Management System ( CMS ) is used to add, edit, and delete content on a website. For a small website, such as this, adding and deleting a page manually is fairly simple. But for a large website with lots of pages like a news website adding a page manually without a content management system can be a headache.

A content management system (CMS) is the collection of procedures used to manage work flow in a collaborative environment. These procedures can be manual or computer-based. The procedures are designed to do the following:

•     Allow for a large number of people to contribute to and share stored data
•     Control access to data, based on user roles
•     Aid in easy storage and retrieval of data
•     Reduce repetitive duplicate input
•     Improve the ease of report writing

Advantages Of Using CMS for Your Website

• Easily Create, Publish and Manage Content
• Create a Solid Website Structure
• Search Engine Friendly Capabilities

For more information
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Facebook Fan Page Timelines Are Here!

Facebook Fan Page Timelines have publicly launched! Here is a breakdown of what you need to know to prepare for the mandatory shift to fan page Timelines on March 30th. Before we begin, preview what your brand’s Timeline will look like here.

1. Cover art and profile images 

• Cover photo size specs: 850 x 315 pixels
• Profile photo size specs: (see Coke bottle below as an example) 180 x 180 pixels
• Milestone photo size specs: 843 x 403 pixels
• According to Facebook’s new terms of service cover photos cannot contain:

2. Your Profile Information

The “about” description is now displayed below your profile image. Fans also can view basic insights about your page when clicking on the number of page “likes,” or fans. Here are the metrics that can now be publicly viewed by all visitors to your page:

  
3. Featured Apps (formerly known as Facebook Tabs)

your fans are taken directly to your new fan page. However, fan page tabs have not been discontinued altogether. They have been moved under the cover art photo, on the right-hand side, and are now referred to as “apps.” You are able to see four tabs along the top bar. “Photos” and “Likes” are displayed as a default, leaving you with two apps to feature before clicking the drop-down arrow to view additional apps. Here is a view of the expanded tabs of Coca Cola, so that you can get a feel for the display:

4. Highlighted Posts 

If you are familiar with Timeline for your personal page, you may already know how to highlight posts in order to create a prominent page status. This functionality is now available for fan page Timelines. In a way, it has replaced the “Welcome” page because you can now feature promotions as a status update at the top of the page. Click the star at the top of the post to “highlight.” This will make the update larger on the screen; it stretches the update across both columns of Timeline

5. Milestones
 

Another feature is the ability to highlight specific milestones and accomplishments of your brand. On your personal Timeline you can mark the dates of notable events such as getting a new dog, when your nephew was born or when you purchased a house.

6. Private Messages

Fans can directly message you on your fan page from the “Message” tab. Now, you can troubleshoot any issues and provide customer service within the Facebook platform; you no longer need to leave the space and continue the conversation via phone or email. This is one additional step for community page management. 

7. Administrative Updates

Page administrators have access to a private “Activity Log” where they can see all of the updates and comments that have been made by fans and page managers. Recent updates are captured, along with an overview of page insights, at the top of the adminstrator’s view of the fan page. This new dashboard is especially helpful for brands with multiple admins who monitor and engage with fans regularly.

    

Web Promotions India

Web Promotions India 

  

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Facebook LikeBox JQuery Popup With Timer

 We have published so far two versions of Facebook Likebox Jquery popups (Version1 | Version2) and today we are sharing another version with much more control options. This one includes a time counter and instead of likebox it displays a like button that links to your Fan Page and an attractive Image that also links to your fan page letting your visitors to either join your fan page by clicking the like button or by simply visiting your fan page by clicking the image. You can set for how long the widget/plugin must display before disappearing automatically. It also includes a close option. You can also specify whether you want it to show immediately as soon as a visitor enters your site or after a specified time. The JavaScript code for this plugin is created by kakiheboh termed as "LikeBoxFB Fanpage Pro"  and we simply modified the code to create four different backgrounds for the likebox. The installation is extremely easy just follow these steps. This one comparatively loads faster compared to the previous facebook blogger widgets we published so far.