Pear analytics

Pear Analytics is a full-service Internet marketing system designed for small to medium-sized businesses. We sell search engine optimization and pay-per-click advertising packages with a variety of add-on services.
We win against our competitors by having a superior search engine optimization product that has proven to work successfully over the last 18 months since developing this new process.  There are two areas that truly separate us from our competitors:

1. We produce engaging, useful content for our customers, and post it to their website for them.  We know you’re busy and you hardly have the time to labor over your website in between meetings, and actually selling your own product or service.  Don’t settle for automated, spun copy that gets pasted all over the Internet, making your brand look bad.  Instead, let our team search nationwide for the best writer we can find who understands your industry.  They will learn your about your product and what sells it, so they can incorporate that into the writing.  Google says they reward websites who have useful, relevant and original copy, and penalize those who do not.

2.  We build value to your website, not a domain you don’t own.  We get it – you just spent a pretty penny getting your site redesigned, and the last thing you want to do is build another site off to the side for SEO purposes.  Instead, we work directly on your website, and improve whatever we can there.  And at the end of the day, you get to keep all of the content, linking and work done to your website – not a keyword-rich domain that you won’t own when you stop paying.

For more information visit us at:
http://www.webindia.com

Tips to reduce AdWords campaign costs

Tips to reduce AdWords campaign costs

 

Cost Per Acquisitions (CPA) and Cost Per Clicks (CPC’s) are probably the most trickiest of the targets in PPC campaigns. Getting a low CPA requires lot of research and testing over time and the techniques differ from campaign to campaign, however, getting the basics right is the first step.
Let’s take a look at the tips you can employ to reduce the average CPA in any AdWords campaign.

1. Reduce the landing page load time

 

So, landing pages are the focus here. Making sure they are technically perfect is the most simple yet the important step you can take. Landing page load time is crucial as it directly affects your page’s quality score. Use tools like Pingdom or Google’s Page Speed Tool, to ensure that your landing pages are always super speedy.

2. Relevancy. Relevancy. Relevancy.

 

Content relevancy on your landing page should directly match the Ads and is directly proportional to your quality score. An Ad that has “Ladies’ shoes” in the title should be leading to a page related to ladies shoes, or else the quality score goes flat down. If there are many different content pieces on your websites, that are different in context, add different ad-groups that match up to the content. Diversification is the key.

3. Try A/B Testing or Multivariate testing and record the  best results

 

Google provides two excellent tools to help you figure out what people think is relevant on your website. A/B Testing and Multivariate Testing. Use the tools whenever you launch a new campaign and track the results. Sometimes the results can be completely different from what you might have thought, and often provides lot of insights about what works and what doesn’t in the campaigns.

Here is a great guide on how to use Google AdWords Website Optimiser.

4. Use Exact Keywords Match

 

One mistake lot of beginner’s make is to use broad match while estimating traffic, and going for the kill. In reality, their Ads would be showing up on a wide range of keywords, even the one’s that are not targeting the actual website. This will lead to depleting the budget for irrelevant keywords and reduce your quality score. So every time Google suggests those keywords, make sure they are exact searches.

5. Spread out your budget evenly over time

 

Most of us are right with this. As suggested, we spread out the budget evenly over time so that the ads are shown at all times, as opposed to showing more frequently at one particular period of time.

But this can also be the other way round. If you look into the “Dimensions” tab in your campaigns, you will be able to show the Ads based on particular time frames. Look at the previous history and see which time slots show the minimum conversion, and pause them off. You do not want to spend your money on low conversion time slots. This can significantly save a lot of money.

 

There are plenty of fine tuning you can do in your campaign settings to bring down your cost. The idea is to get better click through rates and better CPAs, as without any one of which, the campaign may go bloated.

 

How to Increase Page Rank?

Few Steps to Increase your Page Rank

1. Update your website every day by adding more unique content. If you site has some information for a visitor then it is 100% chance for him to come back to your site again.
2. Provide inside linking to your website. For example you can provide a link of your previous and next articles on an article page. Or you can provide a list of related articles so visitor can remains a long time on your website.
3. Create sitemap for your website (XML based for Google and text based for yahoo) then submit sitemap to Google and submit sitemap to Yahoo. Get a Google webmaster account and sign in there to see your website statistics. It will also tell you if you site is indexed or not, and your page rank in Google. click here to Generate Sitemap
4. And the most important tips. Trade your link with other web owners. Put their link on your website and they will put your link in them. This is for free and the very fast way to improve your visibility in search engines.

Easy Ideas for a More Interactive Blog

1. Ask for Comments – At the end of your posts, ask readers to share their ideas, suggestions and opinions on the post. You will be surprised at how big a difference this little detail can make.

2. Make Leaving Comments Easy – Don’t ask visitors for their life history just to leave a comment. Just have them leave their name, email and website URL. You also might want to consider not having a captcha or word verification. These can cause problems and end with the person leaving and not coming back.

3. Allow Signatures – If your visitors are allowed to leave a small signature with their URL, it might be the deciding factor in whether or not they will take the time to leave a comment. It is a way of repaying them for their time and participation.

4. Social Media – Be sure to link to all your social media sites and also allow your visitors to share your blog with their followers and fans. You can do this with free social media plug-ins.

5. Subscribe to Comments – Be sure to find a plugin that will allow your visitors to subscribe to comments on particular posts. This way when anyone comments or replies to their comment they will be notified and will probably come back to add to the conversation.

6. Respond to Comments – Don’t forget to participate in the conversations yourself. Respond to people’s comments. Let them know you appreciate their participation and thank them for their feedback.

7. Participate in Other Blogs – Be sure to always participate in other quality blogs. By doing this, you can easily attract people to your blog for more interaction.

8. Watch Competitor Blogs – Always keep on your competition. Study their blogs and see what makes them tick.

9. Moderate Comments – Do not let spammers post on your blog. You do not want your blog looking like a junk pile of comments. Approve only serious and helpful comments.

10. Links and Resources – Provide helpful, quality links, resources and information. Make your blog the go to blog for answers.

Link Building

What is link building?

Link building is the method of creating inbound links to a website. It is considered as one of the most important SEO techniques. As we all know, Google, Yahoo, Bing and other top search engines recognize the popularity of a website.

Your website can boost its popularity level by having a prominent link building strategy. Link exchange or what is called reciprocal linking is a method of exchanging links. It is done and agreed upon by two webmasters. The number of quality backlinks can determine the link popularity of any website which helps the search engines determine the ranking of a website.

Advantages of Link Building

• Link building has many advantages. It helps a lot in getting quality traffic from relevant sites which can result to sales increase.
• If a website has a lot of high quality backlinks, probability is that search engines will see the site s a important resource.
• Link building boosts the exposure and credibility of your website.
• Ultimately, link building is the most effective way in order for your site to get indexed by different search engines.

Link building is very important. For most companies that generates profit trough online marketing it means money.

Link Building Strategies are as follows:

• Internal linking
• Commenting
• Sponsored links
• Directory Submission
• Blogging on .Edu and .Gov
• Social Media
• Link Bating
• Press Release
• Reciprocal Links

Ways to improve Alexa Ranking

Simple ways to decrease the alexa rank for the website

Get More Traffic

One of the most important things to concentrate to the website is make sure that have a lot of consistent, daily traffic. Research has shown that the number of visitors that hits your site each day is one of the most important factors when it comes to working with Alexa .

Write Guest Posts

Alexa will have authority sites and realize that on the internet a site’s authority status is determined by how many people link to it. The more backlinks and the higher quality links are the more popular site is, the better you are going to be ranked in the search engines.

Write Often

An authority site will get updated often because it needs to satisfy the demands of its audience. Alexa will treat the site seriously, when the site publishes a new, unique content on regular basis.

Be Unique With the Content

This doesn’t just mean that your content should pass Copyscape, although that’s also important. You need to make sure that what you have to share is valuable and unique to your readers.

Disavow Links

• Bing has announced a new configuration area in Bing Webmaster Tools called "Disavow Links." The tool is for submitting URLs of spammy or low-quality sites that link to you or links to your site that seem "unnatural." The new tool can be found under the Configure My Site area of Bing Webmaster Tools.
• The tool allows you to provide Bing with signals that alert Bing to links you don't trust, according to Bing's blog post. There are no limits to the links you can disavow. Doing so helps send signals to Bing that suggest you want to distance yourself from the site providing the link to you.
• The tool is merely a way of letting site owners tell Bing what they think of some of the links pointing back to their sites. Regardless of the reason you’re choosing to disavow a link, the mere fact that a webmaster communicates with Bing is what's most important to them.
• "Webmasters have been asking for a way to disavow links for years now," said Bing's Duane Forrester. "This tool starts that conversation. It can help Bing understand a webmaster’s intent around links pointed at their site."
• But what happens if you disavow a link you think is shady, but really isn't? Will that hurt your site's ranking? Forrester said no, the act of disavowing a link is merely a signal to Bing.
• "Given there are hundreds of signals at play when determining rankings, telling us to ignore the value from some links, in most instances, won’t have a dramatic effect."
• Everything is a signal. For example, many sites improperly use rel=canonical markup. However, Bing is flexible how they react to these signals.
• You won't see major fluctuations in rankings in some sort of knee-jerk response from merely one signal. Forrester said the overriding a signal to protect a website is an important aspect of their flexibility. If you activate a signal that would be detrimental to your site – for example improper canonical or disavowing a good link – Bing can choose to ignore that signal.
• The question has become why? There's been a lot of hubbub regarding links over the past few months since Google's Penguin update. But penalizing for unnatural backlinks was a Google thing, right?
• Forrester suggests that the ability to disavow links has been an ongoing topic for years. After the recent redesign of Webmaster Tools, Bing was in a position to be able to create this tool. So they did.
• Forrester said the timing of this update isn't correlated to Penguin. The tool was part of ongoing developments in Webmaster Tools based from ongoing feedback they have received from webmasters.
• Bottom line: while these tools are provided for helping to make Bing a better engine, don't dwell on the be all, end all nature of every act you take.
• "It's very important folks keep an eye the bigger picture," said Forrester. “Everything is about signals and balance. This new disavow tool, like all the rest of Bing's Webmaster tools, helps Bing to understand a webmaster's intent around its site, and its links.”