Google Search Console bug sends re-verification notifications to users

Google had a bug with their Search Console platform, where it sent out reverification email notifications to many users.The issue was that the verification method became invalid for a large number of sites in Google Search Console, and then Google had to reverify those sites. So during that process, it resent verification notifications to those users.

Facebook Dark Post

Facebook dark posts are News Feed style ads that don’t publish to your Timeline or in your fans’ feeds organically. A dark post doesn’t have to just be a status update; currently, #Facebook supports status updates, photos, videos, links or an Offer.

Use Of Facebook Dark Posts

Generally speaking, dark posts are a good way to advertise without alienating or annoying your followers. More specifically, dark posts offer four major benefits:

1. You can get hyper-targeted. With the ability to create as many ads as you want without spamming your followers, you can create hyper-targeted ads for every segment.
2. You can do A/B testing. For example, you might change the image, headline, body copy or call-to-action button, or change several of these components for more variety. Use this to determine which variations have the highest click-through rates. The higher the CTR, the more money you’ll save on cost-per-click campaigns.
3. You guide your organic traffic better. Because you can see if certain images or headlines work better, A/B testing enables you to use paid social ads to guide your organic social strategy. Once you’ve determined which combinations perform the best, apply them to your organic posts for better reach and engagement.
4. You avoid ad-only streams. Ad-only Facebook streams are not only aggressive, but they tend to push away your audience. Facebook dark posts are niche and hyper-sensitive so you don’t blast the same CTAs to everyone through your feed.

Facebook Like button

Facebook Like has a new look. The Like button, which is embedded on millions of web pages, is getting the “f” out and replacing it with the familiar thumbs up icon. The #Like count will appear within the new blue button.

Social Media - Videos in Twitter

Today #Twitter is one among the top online #social networking service, allowing messages of length 140 characters to interact between users.Previously, uploaded videos were limited to 30 seconds, now anyone can create video Tweets up to 140 seconds long.

Google Ads - Green Label

Google changes Ads in SERP from Yellow Ad Label to Green Ad Label.

Google Rich Cards

Google has announced their next step to rich snippets, the way webmasters can mark up their pages to enrich how Google displays their pages in their search results. They are calling it rich cards. Rich cards are very similar to rich snippets but use a card carousel feature with a higher resolution image to improve the searcher’s experience.Google said rich cards, which are currently only available for recipe and movie sites, use structured markup around those recipes and movie formats. They are only being shown in mobile search results in English for google.com for now. Google hopes to expand it both to more types of sites and more users in the future.Rich cards are presented at the top of the search engine results pages in carousels that can be scrolled from left to right. Carousels may end up containing cards all from one site, or from multiple sites. In fact, they look a lot like the sponsored shopping cards from AdWords that you’re using to seeing when searching from products. The main difference is that rich cards can show up organically and attract just as much attention.

Rich Cards

Google Adding Site Name to End of Titles for Brand/Site Queries

Google is adding the site name to the end of some search queries in the search results, truncated the title in order to display a brand or site name at the end.but what is pretty significant is Google is that Google is truncating the actual title in order to display the site name in the title as well.  So once again, shorter tags are ruling the day.Google is only doing this for searches that are also including the site name or the brand.  The same search without the site name would show the usual title tag.

So Google is showing the full longer title as long as the site name isn’t included in the search query.While some SEOs will likely not be happy with Google truncated the titles, it does reinforce that the result does come from the particular site or brand that is included in the search.  And this could be a good thing, especially for some queries where competitors might also show up when including the brand name,Google has been using this behavior for a couple of weeks, taking advantage of the ability to show longer titles.