Keyword research

Keyword research is one of the most important parts of online marketing. Keyword research is an important part of the overall search engine marketing process.

keyword

A Search engine optimization(SEO) term for a word or phrase that you type into a search engine when looking for a page on the web.

On Page Keyword Characteristics

There are several characteristics that can be applied to the keywords and key-phrases in the context of on-page SEO:

• Prominence
• Density
• Frequency
• Proximity

keyword prominence

Keyword prominence is an important thing in the on-page optimization, prominence is a ameasure of keyword importance that indicates how close a keyword is to the beginning of the analyzed page area. Keyword prominence is calculated separately for each importance page area.

keyword density.

Keyword density is a number of keywords to the rest of content on page

Keyword Density = ([Keyword Count]*100)/(Total Word Count]

For example:

you have a 500 word article about keyword RESEARCH, and you are optimizing the word for “RESEARCH ”

Total Word Count: 1500
RESEARCH keyword uses: 18
“RESEARCH” density = (18*100)/1500

Keyword density for “RESEARCH” on the page is 1.2%

keyword frequency

The number of time that a keyword appears on a web page.

keyword Proximity

Keyword proximity refers to the distances between each occurrence of your keyword phrase.

Keyword Research Tools

There many online keyword research tools, and many of them work differently and provide you with different data.

Following is a list of keyword research tools:

Word tracker

Niche BOT

Digital Point keyword suggestion tool

Trellian Keyword Discovery

Apogee Web Consulting free keyword research tool

For more information visit us at:

http://www.webindia.com