The keyword analysis is used to determine the most productive content and link acquisition strategies. It is also used to create a list of critical phrases that are used to track the success of the SEO campaign.
The process of analyzing which keywords are most likely to deliver the results you seek. keyword analysis utilizes a variety of search engine data to determine which search words and phrases are most likely to bring the greatest ROI to a given website.
A proper Keyword Analysis is always the first step to a solid search engine marketing campaign. The purpose of the analysis is to determine under which search terms your website should be marketed. There are several factors to consider during the keyword analysis process.
The Right Organic SEO Keywords. Having successfully completed hundreds of keyword analyses, we felt that it was time to revisit the organic keyword analysis process. In our original piece we discussed how not all organic keywords are created equal.
Choosing the right keywords involves other factors:
- Relevance of keyword to site and target customer
- Size of site Quality and quantity of on-site content
- Viability of visibility for each keyword
- Volume of searches for each keyword
Steps for Completing an Organic Keyword Analysis
- Evaluate Your Existing Keywords
- Find Keywords form Within
- Speak the Language of your Users
- Examine Your Competitor’s Sites
- Organize / Categorize your Keywords Cull Your Keywords
- Examine the competitive Landscape
- Consider the Search Volume Factor
- Finalize Your Keywords
- Monitor Your Organic Visibility
- Revisit Your Organic Keyword List
- Keyword Discovery
- Google Adwords Keywords Tool
- SEOBook Keyword Suggestion Tool
- MSN adCenter Labs Keyword Forecast Tool
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