Title Tag Optimization

Definition:

The title tag is one of the most important factors in achieving high search engine rankings. The title tag is the text that appears browser's title bar. Atitle is required in every HTML and XHTML document.

Optimal Format:

Primary Keyword - Secondary Keyword | Brand Name

or

Brand Name | Primary Keyword and Secondary Keyword

Elements for the title tag:

• defines a title in the browser toolbar
• Provides a title for the page when it is added to favorites.
  
• displays a title for the page in search-engine results.

Web page Title Tag limits:

The limit of your title tags is a very important thing. The average character space lengths allowed in titles before the cutoff,

• Google: average if 66 character spaces, max of 70
• Bing: average if 65 character spaces, max of 71

Keyword uses in the title tag:

Use your target keywords in your title tag. For example, if your website’s main purpose is to provide service for an “SEO,” then you are going to want to mention that in your title tags.

Keyword relevance:

Search engines are all about relevance – meaning they are in the business of displaying the most relevant results for any given search query. In order to meet that criteria, you’re going to have to ensure that the keywords that you are using in your site’s title tags are relevant to the content on the page.

Steps to start writing a title:

1) The title must be related to your web page content.

2) collect your important keywords of your web page content, if you don’t know what is your web page content, Go to Google Adwords keyword tool, choose the “Website content” option in generate keyword ideas, then type your URL.

3) think about an impressive title to encourage the users to click on your web page link, I mean don’t write titles like: Search engine optimization steps, write an impressive and understandable title like: First 28 Search engine optimization steps that you should do ( Check my web pages to understand what I’m talking about).

4) The title must not be more than 60 characters.

5) After you write the title, make sure you don’t change it to avoid loosing any rank of your web pages.

6) Don’t type the same URL more than on page.

The Role of the Title tag in the web page:

Title tags play four roles on the Internet:

1. First, the title is used by resource librarians, directory editors, and other webmasters when they link to your page. If you present editors with a well written title, your site will be reviewed faster and will get favorable treatment by the editors. If you submit a page with a title like this, "Title Tags - Title Tag Limit - Title Tag - Web Page Title - HTML Title Tags," then you can expect to wait for a review.
2. Second, the title is displayed in the search results as the most prominent piece of information available to searchers. Taking the example above, put yourself in the mind set of a search engine user who is scanning the search results. If you see a title like the one above, which is so obviously stuffed with frequently searched keyword phrases, don't you think you would consider that the Webmaster is trying a bit too hard to get your attention, putting search engine optimization far above web usability? We think so.
3. Third, the title is displayed by the visitor's browser (most often Microsoft Internet Explorer) in the border of the viewable screen as the visitor is viewing your website. This serves as an anchor so that the visitor knows where he or she is on your website. For this reason, titles need to clearly relate to their page and should include bread crumb or mouse trail information if there is space available. Microsoft's browser, called Internet Explorer, displays the first 95 characters of your title tag. For title tags longer than 95 characters, Internet Explorer will simply crop the tag, as you can see it has done to the title of this Web page.
4. Fourth, the title is used by the major search engines as the most important piece of information available in order to help them determine the topic of your page, and thus to determine the ranking of your page in their search results. Given that the title is the most important factor in your page's ranking, it can be very tempting to load the title tag with keywords. For the first three reasons mentioned above, you should avoid the temptation.

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