Alexa is a very powerful tool used to rank web site traffic. Find out how your web site traffic stacks up against all your competitors.This system set by alexa.com (a subsidiary of amazon.com) that basically audits and makes public the frequency of visits on various Web sites. This becomes an important element in leveraging your blog’s ranking as a sell point to advertisers, sponsors, buyers, readers and whoever else wants a piece of your material.
How Alexa traffic ranking is calculated ?It is based on the amount of traffic recorded from users that have the Alexa toolbar installed over a period of three months. This traffic is based on such parameters as reach and page views.
Why it is important ?
It helps Webmasters and advertisers see the true marketing potential of your Web site. The better your Alexa rank, the higher they will be willing to bid to buy advertising space on your Web site.
Given that Alexa ranking offers you information about your Web site, it is a good tool to have in view of search engine optimization.
What can you do to improve your ranking?
If you want to boost your Alexa traffic ranking, you just have to follow some quite simple rules, such as:- Download and install the Alexa toolbar and then visit your own site on daily basis.
- Place the Alexa widget on your Web site. It will entice the visitors to check it out, and you know, each click counts.
- Write useful, quality content, mostly webmaster-related. Promote it on webmaster forums and on social networking sites. The idea is to get as many computer and Internet savvy people as possible to visit your site, since the probability that they will have the Alexa toolbar installed is high.
- Write posts on your blogs and articles about Alexa. You will get links to your pages that will help improve your ranking.
- Try to get your articles on such social networking websites as digg.com, del.icio.us, or www.stumbleupon.com
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