Drupal, the open source content management system (CMS) that runs WhiteHouse.gov, MTV Europe, and The Economist, is a very powerful system that can be used for large, complex sites, and it's the best platform that exists today for SEO. I've seen clients triple their traffic within a few weeks of switching from a lesser platform. Drupal's built-in tools for automating SEO on massive amounts of content, along with granular control that gives you absolute power over every single site element, put it head and shoulders above the rest, including Joomla and WordPress. Additionally, Drupal is the most scalable, configurable system, and major improvements in usability will soon shorten the learning curve for new users and developers.
Custom content types and views. Without having to write any code, you can use the content construction kit (CCK) and view modules to create new content types and create advanced custom views for those types.
Ease of editing and revisions. Even the most professional companies make mistakes. Recently I found two spelling errors on CNN.com's home page, including the word "errors" (it was spelled "erros" for about an hour before the mistake was corrected). Drupal's built-in version control allows you to save new versions of your Web pages every time they are edited. This gives you the ability to revert back to old versions at any time
The organizational wizardry of taxonomy. Drupal has a very powerful, built-in taxonomy (categorization) system that allows you to organize and tag content with keyword-rich terms. While care should be taken that each Drupal "vocabulary" be limited to certain content types, it is an infinitely flexible system.
Multiple user management. Drupal is almost as well-known for its community as it is for being easily optimized.
Page titles. The page title is the single most important on-page thing you can do to improve the SEO of your website.
Better integration with Google Analytics. Have you ever wondered how much your own clicking around and working on your website skews your analytics data? Not if you have a properly configured Drupal site.
assionate and active community. Drupal has a large community of users and developers who are very active and passionate about the CMS
Free as in beer. Unlike other platforms, Drupal modules (what we call plug-ins, add-ins, or widgets - modular pieces of code that you can easily add to your site) are free.
Getting started with Drupal SEO is easy. Just download the Drupal SEO checklist module, drop it into your sites/all/modules folder on your server, and turn it on from the modules admin page.
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