New Social Bookmarking Site: Drive more Traffic

Pinterest is a social bookmarking tool used to “pin” images found around the Web into categorized collections, or boards. Think of it like an interactive, shareable scrapbook. Like any good social network, you can follow other users, share their content, make comments, and tag users.

Similar to a Twitter stream, you get real-time updates of what the people you follow are pinning.  You can also easily share your pins on Facebook and Twitter.If a user finds something they like on Pinterest, there is a good chance they will at least click the source link and, at most, make a purchase.

Why People Are Obsessed

Pinterest combines two of the most compelling elements of social media: visual content and sharing who you are. Oh, and everything looks really pretty…

How it Works

Although Pinterest is still “invite only,” you can request an invite on the site with a pretty quick turnaround for access. You can also login using your Facebook or Twitter account for instant access. The Pinterest user interface is extremely intuitive — so much so that I think the quickest way to “get it” is to join and from there it’s very self-explanatory.

Pinterest features:

PINS

A pin is an image or video, either from a website or uploaded from the user. A description can (and should) be added to pins.

BOARDS: Pins can be organized by topic, called boards.

FOLLOWING

Like Twitter, you can follow anyone, even if they aren’t following you back. You have the option to follow all of another user’s boards, or you can just select certain boards to follow. 

REPINS

Repins are the “retweets” of the Pinterest world. Repinning is sharing an image pinned by someone you follow or found while browsing Pinterest, and then adding it to one of your own boards.

LIKES

Liking a pin just adds it to the “Likes” on your profile, but doesn’t add it to one of your boards. Again, you don’t need to be following someone to like their pin.

PINNING FROM THE WEB

You can add a “Pin It” button right into your browser to easily pin things you come across on the Internet (this is currently only available for Chrome). 

SHARING
Anytime you pin something, you can easily share it on Twitter and Facebook:

Benefits for Brands

1.Get Seen: Pinterest levels the playing field for smaller retail businesses that don’t have the budget or resources to compete in search results.  

2. Building Links:Anytime someone pins something from your site, it automatically pulls in not just the image from your site, but also a link. There is a chance for that pin to be repinned multiple times.

3. Brand Advocacy: If people love your products and they’re on Pinterest, they will not only pin your stuff, but they might dedicate an entire pin board to your brand.  

 

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