It isn’t good enough anymore to simply have an online presence. Having the same website promotions, graphics, buttons, and content that you did back in 2004 isn’t going to cut it. You have to try new things, sticking with those that work and ditching those that don’t – it’s the only true way to improve and become even better than you already are. Google Analytics users have already heard about Google Website Optimizer for running simple or complex A vs. B experiments. There’s also Optimizely and Omniture’s Test & Target available.
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