Everyone is on the go now a day. Almost all of my colleagues at work have some type of iPhone, BlackBerry, or Android-based smartphone. More and more people are accessing websites with their smartphones or their iPads. More and more people are also side-stepping the traditional websites and are using apps to interact with services. Using a tool like PercentMobile, Bango Analytics, or Mobilytics will help you understand how your mobile audience is consuming your brand – in some cases, far more effectively than some of the other types of tools mentioned so far.
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