Voice of Customer Tools

If you provide an outlet of expression for your customers, you may surprised to see the type, and, the volume of feedback that you’ll receive. Advance warning: most of the feedback will most likely be negative – it’s a lot more appealing for someone to tell you how bad you are than it is to sing your praises. When you use OpinionLab, SurveyMonkey, or ForeSee Results, you’re allowing your audience to tell you what’s wrong and what can be improved upon, which is information that is priceless. Your customers – your constituency, is telling you what they want. You ought to listen to them if you want to grow your business.