Why Build a Lens?

Squidoo is a website hosting hundreds of thousands of handbuilt webpages (just to be difficult, we call them "lenses"). Each lens is one person's look at something online. Your take on football or business or the best thai food in town.

• Lenses are free to set up.
• Lenses are easy and totally non-techy.
• Lenses pay a royalty to hundreds of great charities.
• Lenses get you credibility and traffic... and lenses only take a few minutes to build.