1. Page A has two links: one to page B and the other to page C. Does that mean both page B and page C have exactly the same amount of link juice? (select one answer)
1. Yes
2. Not necessarily
Explanation: Link juice a page has is divided evenly between all its links. This means both page B and page C get the same amount of link juice from page A.
However, page B and page C may have inbound links from other sites too, so the final amounts of link juice they have may differ.
2. Which statement is true? (You can select several answers)
1. Filling Meta Description with your target keywords helps your website to rank better
2. The maximum length of the TITLE tag contents that search engines can display is 65 symbols
3. IMG ALT tag helps your website to rank better in the image search
4. The H1 tag provides the same weight to keywords enclosed in it as the TITLE tag
Explanation: Meta Description doesn't influence the rank of a website directly. The H1 is far less important than the TITLE tag.
The TITLE tag length is not limited by any particular value (search engines will read any), but if you want the entire contents of a title to be displayed in SERPs you better stay within 65 symbols including spaces. IMG ALT is extremely important in the image search, because it is the major ranking factor alongside with the filename of a picture.
3. How would you define the importance of W3C validation for SEO? (select the most appropriate answer)
1. Useless
2. Somewhat useful
3. Extremely important
Explanation: W3C is extremely important, because it standardizes the Web, makes it clearer and more stable, provides the rules for different browsers on how they should interpret and display a certain HTML code. However, in terms of SEO W3C validation is useless and doesn’t have any influence on rankings.
1. Yes
2. Not necessarily
Explanation: Link juice a page has is divided evenly between all its links. This means both page B and page C get the same amount of link juice from page A.
However, page B and page C may have inbound links from other sites too, so the final amounts of link juice they have may differ.
2. Which statement is true? (You can select several answers)
1. Filling Meta Description with your target keywords helps your website to rank better
2. The maximum length of the TITLE tag contents that search engines can display is 65 symbols
3. IMG ALT tag helps your website to rank better in the image search
4. The H1 tag provides the same weight to keywords enclosed in it as the TITLE tag
Explanation: Meta Description doesn't influence the rank of a website directly. The H1 is far less important than the TITLE tag.
The TITLE tag length is not limited by any particular value (search engines will read any), but if you want the entire contents of a title to be displayed in SERPs you better stay within 65 symbols including spaces. IMG ALT is extremely important in the image search, because it is the major ranking factor alongside with the filename of a picture.
3. How would you define the importance of W3C validation for SEO? (select the most appropriate answer)
1. Useless
2. Somewhat useful
3. Extremely important
Explanation: W3C is extremely important, because it standardizes the Web, makes it clearer and more stable, provides the rules for different browsers on how they should interpret and display a certain HTML code. However, in terms of SEO W3C validation is useless and doesn’t have any influence on rankings.
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