One of the best ways to attract inbound links to your site is to create topnotch and interesting content. It’s never a good idea to obtain as many links to your site while failing to create quality content. Search engines might construe this as a black hat SEO tactic on your part and penalize your site. On the other hand, contents alone cannot take you further up the pecking order when it comes to the search engine rankings. Therefore, instead of mindlessly waiting for inbound links to come your way, why not utilize these four great link-building strategies to beat your competition.
1. Internal Linking
Internal linking works when readers are directed to the other pages of your website by clicking on the highlighted word or phrases on the current page. Through internal linking you are able to establish that your web page is relevant to a particular keyword. This will lead to better search engine rankings for your web pages. Sometimes, as readers go along reading one of your posts, they might come across a term unbeknownst to them. If you have written articles regarding those topics on different pages of your site, you can use hyperlinks to internally link them to those articles. They will like the fact that your site is well structured and user-friendly because of the ease of access to specific content. Internal linking provides traffic to your web pages while winning the hearts of your readers and converting them from mere visitors into loyal subscribers.
2. Video Marketing
This is a good link building strategy because of the lower competition amongst video results in the search engine. The most popular video submission platform is YouTube. However, the link building potential of videos in YouTube is rather questionable. This is because these links are no-follow and the search engines cannot easily reach the links. Nonetheless, if you could post a video that goes viral, you will reap huge traffic and inbound links.
3. Local Linking
Laying out a strong foothold locally is not easy. But, the outcome is rewarding in terms of SEO benefits. You should take into account local resources in order to gain links for your site. One of your best options is to get a link from your local Chamber of Commerce. You can also go to the Better Business Bureau in your state and find a way to get a link. Links obtain from these two local agencies have authority and they are high quality links. Another option is to ask for links from the websites of your local libraries. You should also submit to local listings such as Yahoo local or Google Local Business Center. Lastly, you can try to collaborate with local bloggers to rack up additional links to your sites. Finally, you want to zero in on those bloggers with an established reputation in your community.
4. Link Baiting
Link baiting is the strategy of obtaining links from others without revealing any hint of your intention to do so. Each of us has a strong consciousness of our own self-importance. You can capitalize on this by using ego bait linking. For instance, you can create a list of top bloggers for a certain niche. Bloggers included in the list will more than likely tell their blog readers about their acquired feat by posting your link in a blog post. These links will create traffic to your site from the large audiences of those bloggers. You just have to be creative with this strategy and you’re sure to attract inbound links.
Link building is never an easy task and requires a lot of hard work. You can employ the four strategies above to earn more links to your web site
1. Internal Linking
Internal linking works when readers are directed to the other pages of your website by clicking on the highlighted word or phrases on the current page. Through internal linking you are able to establish that your web page is relevant to a particular keyword. This will lead to better search engine rankings for your web pages. Sometimes, as readers go along reading one of your posts, they might come across a term unbeknownst to them. If you have written articles regarding those topics on different pages of your site, you can use hyperlinks to internally link them to those articles. They will like the fact that your site is well structured and user-friendly because of the ease of access to specific content. Internal linking provides traffic to your web pages while winning the hearts of your readers and converting them from mere visitors into loyal subscribers.
2. Video Marketing
This is a good link building strategy because of the lower competition amongst video results in the search engine. The most popular video submission platform is YouTube. However, the link building potential of videos in YouTube is rather questionable. This is because these links are no-follow and the search engines cannot easily reach the links. Nonetheless, if you could post a video that goes viral, you will reap huge traffic and inbound links.
3. Local Linking
Laying out a strong foothold locally is not easy. But, the outcome is rewarding in terms of SEO benefits. You should take into account local resources in order to gain links for your site. One of your best options is to get a link from your local Chamber of Commerce. You can also go to the Better Business Bureau in your state and find a way to get a link. Links obtain from these two local agencies have authority and they are high quality links. Another option is to ask for links from the websites of your local libraries. You should also submit to local listings such as Yahoo local or Google Local Business Center. Lastly, you can try to collaborate with local bloggers to rack up additional links to your sites. Finally, you want to zero in on those bloggers with an established reputation in your community.
4. Link Baiting
Link baiting is the strategy of obtaining links from others without revealing any hint of your intention to do so. Each of us has a strong consciousness of our own self-importance. You can capitalize on this by using ego bait linking. For instance, you can create a list of top bloggers for a certain niche. Bloggers included in the list will more than likely tell their blog readers about their acquired feat by posting your link in a blog post. These links will create traffic to your site from the large audiences of those bloggers. You just have to be creative with this strategy and you’re sure to attract inbound links.
Link building is never an easy task and requires a lot of hard work. You can employ the four strategies above to earn more links to your web site
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