How to Use Tumblr for SEO and Social Media Marketing
Tumblr is one of those social networks which is often overlooked, but which has tremendous potential for SEO and social media marketing. I myself was slow to adopt Tumblr as a social media platform, but once I started using it I became hooked by its power and simplicity. Hopefully by the end of this post, you'll feel the same.
In this post today I will be covering 1) What Tumblr is and how it works, 2) The benefits of Tumblr compared to other social networks, and 3) Actionable advice on how you can use Tumblr for online marketing, including specific content ideas.
Why should I care about Tumblr?
Before we get too far, let me provide some stats about Tumblr which should help put things into perspective:
The benefits of Tumblr
So now we have a better idea of what Tumblr is and why it's important, but what are the benefits of Tumblr compared to other social networks and blogging platforms? There are 5 key benefits:
1) Dofollow links
2) Great content discovery
3) Content testing ground
4) Microsites
5) Branding
[Source: moz.com/blog/how-to-use-tumblr-for-seo-and-social-media-marketing ]
Tumblr is one of those social networks which is often overlooked, but which has tremendous potential for SEO and social media marketing. I myself was slow to adopt Tumblr as a social media platform, but once I started using it I became hooked by its power and simplicity. Hopefully by the end of this post, you'll feel the same.
In this post today I will be covering 1) What Tumblr is and how it works, 2) The benefits of Tumblr compared to other social networks, and 3) Actionable advice on how you can use Tumblr for online marketing, including specific content ideas.
Why should I care about Tumblr?
Before we get too far, let me provide some stats about Tumblr which should help put things into perspective:
- 130.5 million blogs on Tumblr, as of August 2013
- 28th highest traffic site on the web according to Comscore
- 300 million unique monthly visitors according to Yahoo
- 50% of Tumblr users are under the age of 25
- 53.5% of Tumblr visitors are female
The benefits of Tumblr
So now we have a better idea of what Tumblr is and why it's important, but what are the benefits of Tumblr compared to other social networks and blogging platforms? There are 5 key benefits:
1) Dofollow links
2) Great content discovery
3) Content testing ground
4) Microsites
5) Branding
[Source: moz.com/blog/how-to-use-tumblr-for-seo-and-social-media-marketing ]
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