Matt Cutts: Google Penguin 2.1 is Going Live Today

The Google Penguin 2.1 Algorithm Update Is Here, And It’s Scarier Than Ever!

The fifth confirmed release of Google’s “Penguin” spam fighting algorithm is live. This Penguin update is using a slightly improved version of Google’s “Penguin 2″ search engine technology.

WhatDoes Penguin 2.1 Look for?

It’s likely that Penguin 2.1 looks for everything that the preceding Penguin algorithms have looked for, but it’s hard to say at this point in time. To give you some history: when the first Penguin algorithm was released, no one knew what to expect. As the months passed, certain characteristics emerged that were synonymous with someone who was negatively affected by a Penguin update being released. But what no one had anticipated was that the first Penguin algorithm likely only analyzed and took action on back links pointing to the homepage (or at the very least, only top level pages of a site). This of course wasn’t discovered until Penguin 2 was announced, and Matt Cutts hinted at the fact that Penguin 2 went much deeper into a website than the original Penguin algorithm.

Penguin algorithm is largely targets the following:

• Low quality links
• Spammy links
• Paid links that are not marked as nofollow
• Spammy or black hat SEO techniques
• Article syndication links
• Forum or blog posting abuse (such as planting links within forum signatures, or creating really low quality blog posts on 3^rd party sites, like Blogger, for the sole sake of acquiring back links)
• Large amounts of exact match keywords used within external links
• Large amounts of back links coming from one website (usually referred to as site wide links)
• Widget links
• Aggressive link exchanges
• In fact, pretty much anything listed on the Google Link Schemes Page  which is a part of the quality guidelines set forth by Google

One thing is for certain – Google sure has been busy. With the introduction of the GoogleHummingbird algorithm, their LARGEST algorithm release in over a decade, it is most certain that many webmasters will see some sort of fluctuation with their rankings, traffic and leads. The important thing is not to panic. So we only engage in white hat SEO (also referred to as “best practices” throughout the industry), and only pursue organic link opportunities. 

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