The more people in your community that are actively commenting on your content, the more likely they are to link to it. There has been a lot of concern about content linking, and whether it is good or not, but if it is done correctly, there is no question that it is beneficial. So, the more active your community, the better audience you build, and all of this stems from good engagement.
Encourage Blog Comments
When you take the time to write good content, you want some feedback, right? Well, the truth is, most people who read an article never leave a comment, and the main reason is that you did not ask. When you write something, encourage a blog comment by asking for the reader’s feedback. Ask questions like, What do you think?, Do you agree? Did I miss something? All of these questions encourage interaction, and that is what you are after, so do not wait for them to respond, ask them to!
Set up your blog page to allow any comments made on the page to go to your social media pages as well. This helps keep content flowing through your social networks, and helps encourage more engagement from your community.If no one is responding to your content, even with your requests, you may need to take it a step further. You can send out emails to everyone on your mailing list, post a tweet, or post a status update with a question linked to the content. Make sure you take it easy on this method though, every time you write something there is no need to spam everyone on your list, otherwise you will just be deleted, and that is not the type of engagement you are looking for.
Use Surveys
You are not going to get any links through a survey, but it does help built community interaction. By creating a quick survey for your community, you can let them know you care about what they have to say, and learn more about what they are interested in. Use the survey as a marketing tool, knowing what they want to talk about, what they care about, and how they like to engage with the content is the key to writing good engaging content.
Use Feedback Questions
In addition to asking for a comment on content you create, ask for feedback. Asking the reader’s opinion is a great way to encourage engagement. Ask what you could have done better, if they know of a way to handle the situation at hand better, or just simple ask if they liked what they just read.
Positive feedback is great, but you learn more from your negative feedback. Feedback is a great tool to use for email campaigns. If you have several people opting out of your newsletter, knowing why would be very beneficial, right? So, you may want to add a quick feedback app to your unsubscribe button, so when they leave, they are asked why. If you see that 100 people unsubscribed due to the overwhelming amount of email they were receiving, you know to tone it down. Without that feedback, you would never know that you were driving your subscribers crazy, and you may actually start sending out more emails in fear of losing more….and that would certainly make sure you did.
The main goal for any feedback you receive is to learn from it. You may not necessarily want negative feedback in your comments section, but you do want it, so have a separate section where users can enter their answers in a private format that only you see.
Create Relevant Inbound Links
This topic has had some heated attention lately, and many web site owners have been leery of having their content linked on other sites, but there is no need to stress, as long as you do it right. Make sure you create content that is relevant to the site it is linked on, NEVER link your content to a site just because you can, have a good reason to place it there. You want your inbound links to bring you traffic, so the ones you create on your own, be very, very meticulous where they go.
Use Internal Links
Using internal links throughout your site helps keep users engaged, and keeps them on your site. A well-organized web site that offers related content and relevant topics for the reader after each article is more likely to keep a reader on their page than one that does not use internal linking. Make sure you actually link to related and relevant content though, just having random links to your other pages can cause confusion, appear unorganized and sloppy, and lose the traffic you worked so hard to gain.
1 comment:
Yes, Conversation has the power to increase engagement and get more beneficial links. One thing you wrote here is very good, negative feedback, Yes we learn more from negative feedback. So, we shouldn't avoid these feedback also. Creating high quality inbound links help in generate traffic to your website and Internal Linking attracts users to your site. All these are OK, but we should always remember one thing and this is, the content should be fresh and unique.
Post a Comment