Use Pinterest in 2015

The 3 compelling stats on user demographics and site interactions that could push Pinterest to the top of your marketing plans for 2015 are just listed below.

It’s a Better Tool to Reach the Female Audience

If your business sells a product that’s made just for women, you’ll need to go where they like to go, and push your products on the sites they like to use. According to research from RJ Metrics, 80% of Pinterest users are female, and 92% of all the pins (or shares) on Pinterest are made by women. Sure, women also enjoy other social media sites, too, and they might be very active on those sites. But if you need to reach out to women and you’re not using Pinterest, it’s clear that you could be leaving at least some of your audience in the dark.

It’s OK to Post on a Weekend

If you struggle to find the time to post on social media during the day, you might be tempted to handle those tasks in the evenings or during the weekends, when your time isn’t so cluttered with tasks you must handle.On Pinterest, the best time to post is Saturday morning.Clearly, if your only open time is on the weekend, you really should be using Pinterest.

All You Need is a Nice Photo

 As long as you have an image, your post is more than halfway complete. But, there are some types of content that seem especially sticky on Pinterest, and if you’re working in those sectors or you’re dealing with keywords that intersect with those topics, Pinterest could be the go-to solution for you.

 In other words, anything having to do with something a person could make or could conceivably do at home with a few skills and a little talent is popular on the site. Anyone working in those fields should be using Pinterest.