Google has been
making strides to improve mobile search results to make the SERPS a better
place for users searching on smartphones and tablets.
One of the more
recent changes have been displaying a “mobile-friendly” tag next to sites in
mobile search results that have been confirmed to display correctly on a mobile
screen..To earn a mobile-friendly label your site needs to pass a
set of criteria. You can find out if your site meet’s Google’s standards or not
by using the mobile-friendly site testing tool.
Now, Google
isn’t leaving it up to webmasters to test their own sites, the company has
taken to sending warnings to users who have verified their site via Webmaster
Tools when their site is not mobile friendly.If Google
detects an issue with your site in terms of how it’s displayed or how it
functions on mobile, be prepared to get an email warning that your site may not
rank as well in mobile search results.
The email will
indicate which site and which pages the issues were detected on, along with
steps on how to fix the issues. The email also links to documentation on how to
make a CMS (like WordPress) mobile-friendly.
When Google
introduced its mobile-friendly site criteria late last year it was indicated
that it may be used as a ranking signal for the search algorithms in the
future. Perhaps these warnings are an indication that Google intends to roll
out a mobile-friendly algorithm update sooner than we all thought.If that’s the
case, at least Google is giving site owners fair warning. If there’s one thing
you do to improve your site this year, making it mobile-friendly should be a
high priority.
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