SEO Tips from every SERP

SEOs rely on tools, data, numbers, metrics, reports, charts, graphs, and huge Excel spreadsheets bristling with pivot tables. We do love our data. But sometimes, the best information comes from the good ol’ eyeball test. One of the best eyeball tests is the Google SERP. Using information from the Google SERP, you can discover how your website is succeeding or failing. SERP information is the kind of information that delivers powerful knowledge for the SEO. With this information, you can increase the SEO perfection of your site or your client’s site.

Identify the Presence of the Keyword or Query String in the Title

Let’s start with title tags, because they are the single on-page element that is most closely correlated with a highly optimized site. When you type in a keyword, pay close attention to the titles of the sites that are displayed. These titles are critical to the site’s ranking success. If you see your competitor outranking you, understand how the title may function into their ranking.

Pay Attention to the Significance of Keywords in the URL

It’s obvious that URLs are important for SEO and search results. If your competitor is outranking you for a given keyword, figure out what they are doing with their URL.

Ask the following:

• Does the URL of their page have any of the keywords in the query?
• Does the URL of your page lack the keywords in the query?
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Understand What Kind of Results are Favored in the Search Results

All types of content are not created equal, and Google doesn’t treat all content as equal when they deliver it up in the search results.When you type in your query, find out exactly what kind of content seems to be ranking best. This could be your clue as to which kind of content you need to be generating.

This is one of the easiest eyeball tests you can do.