Twitter and Google have once again reached an agreement to provide Google with access to Twitter full stream of tweets.Commonly called the Twitter “firehose,” the news was formally announced on today’s Twitter earnings call by Twitter CEO Dick Costolo.
Google has always crawled the firehose manually, but within the next three months, tweets will be automatically visible in searches as soon as they're posted.Twitter, which already shares data with Yahoo and Bing, has previously had a similar deal with Google, though Ali Rowghani, chief operating officer at the time, chose not to renew it after two years. The new deal doesn't pertain to advertising revenue, though Twitter reportedly may receive data-licensing revenue.From the brands' perspective, their creative will remain unchanged, as their paid tweets will appear in streams that have already been integrated.
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