Digital Marketing Expertise

In marketing especially, there are new technologies, tools, and industries popping up each year, so it’s extra important to be vigilant about your abilities.Part of being vigilant with your career is setting goals for personal growth. You can’t learn everything at once, so it’s best to learn a little bit about a lot of things while knowing a lot about just a few that are your specialties.

Study Harder and Smarter

This is a valuable bit of advice for marketers. Depending on your role in your organization, you likely don’t have to know everything about everything, but you should have a reference of knowledge about the subjects that come up on projects.

For instance, if you’re in a meeting with a client or a vendor, and they bring up something about SEO, and you’re really a creative strategist, you need to be able to understand why they would bring that up and how to give an appropriate answer. Your answer may be “we should ask my colleague Jill” or a detailed answer that solves the problem. Stay close to what you know. The knowledge tree of marketing has many big branches, so be sure to not to go too far out on a limb 

Evaluate Your Current Position and Track Progress

If you’re in marketing, you likely have a number of valuable skills. They’re probably right there on your LinkedIn page. Keep in mind, however, there are a lot of other people with those same skills too.
Set benchmarks for yourself in the way that a supervisor might rate you on those abilities and plan a way to build those skills. Those benchmarks might be completing some work tasks more efficiently by learning an online tool, or starting a new collaboration project with colleagues.

Reach Out and Participate 

 Search for local events through websites like Meetup.com and LinkedIn to find groups of professionals in your subject matter. Conferences are publicized and advertised in major media and likely through your personal networks.

Use Twitter chats to connect with influencers and learn from others. Usually moderated by a company or a well known marketing expert, you can simply “lurk” and watch answers come in through the hour long chats, or you can take a risk and contribute what you have learned. If you’re wrong, people are usually helpful enough to guide you to the right answer. If you’re right, you can find a lot of encouragement and support as well.