Visual Dominance for your Brand

Today people have far less time and are expecting, or should we say demanding, more visual ways of digesting information and sharing it online, mostly in the form of social media.Images and video are dominating Facebook and Pinterest, and that is probably no surprise.

1) Develop a Visual Brand

 The first step to becoming a visual superstar online is to develop your own unique brand.All you really need to do is pick a couple of colors and fonts that you can call your own, and use them relentlessly. Soon enough, your style will become known and easily recognizable just like the Coke font is today.

2) Create a unique Logo 

Logo should use the same colors you have chosen for your brand, but may not use the font. Do keep it along the same lines though. The overall style should be consistent with your brand and the image you want to put across.

3 ) Find out what works in your niche

 Take a look at what experts are doing in your field. Follow them on social media, pop over to their blog. See what kinds of visuals are working for them. This is especially obvious on networks like Pinterest where visuals make or break things. But it actually applies everywhere. So keep your eyes open.

4)Share your visuals directly on social media

Sometimes images will come across ok to a social media network like with Facebook or LinkedIn. But more often than not, you are missing out on better visibility by not sharing your visuals directly when creating your social media post.So if you are looking to dominate a certain social channel, increase your following or just stand out: upload your blog post image directly and get the visual impact you deserve.