GDN Converts Text Ads to ‘Richer Text’ Image Ads

Google has added an awesome new feature to the Google Display Network(GDN) – it will now automatically convert text ads to image ads. Google explains: “Richer Text is the most brand-safe ad type within our text ads family. This ad type runs on text + image and image only inventory. A logo (from Google+) is paired with this ad layout to add further brand and aesthetic value. Please contact your account manager if you wish to provide an alternate image. Unlike Simple Text, publishers do not have control over the color of this ad type. Instead, the color is derived from the primary and secondary colors of the logo used by the advertisers.”

The following factors are part of the decision to convert a text ad to image:

• CTR
• Conversions per dollar
• Deep conversion rate
• Landing page dwell time

Across the Google Display Network and AdMob, text ads are optimized across three primary ad types: simple text, richer text, and native text. Google wants to choose how your ads render to optimize performance, because better performance for you = more revenue for Google.