In most products, the manufacturer will provide a Global Trade Item Number
(GTIN) to uniquely and completely identify a product in the global
marketplace. Providing GTINs in your product data feed
increases the likelihood that your offers are matched to the Google
Shopping product catalog. This helps relevant, accurate
results on Google Shopping; in fact, early experiments indicate that
offers matched to the catalog receive up to 40% more user clicks than
those that do not.
That’s why, as part of the 2015 update to the Google Shopping Products Feed Specification shared in June,Google refined the guiding principles and requirements around GTINs. Starting September 15, it requires Google Shopping feeds targeting Australia, Brazil, Czech Republic, France, Germany, Italy, Japan, Netherlands, Spain, Switzerland, the United Kingdom or the United States to submit valid ‘gtin’ and ‘brand’ for all products when the ‘brand’ is a designated brand and the ‘condition’ is ‘new’. At that time, disapprovals are done that do not meet this requirement or are submitted with invalid GTINs.
That’s why, as part of the 2015 update to the Google Shopping Products Feed Specification shared in June,Google refined the guiding principles and requirements around GTINs. Starting September 15, it requires Google Shopping feeds targeting Australia, Brazil, Czech Republic, France, Germany, Italy, Japan, Netherlands, Spain, Switzerland, the United Kingdom or the United States to submit valid ‘gtin’ and ‘brand’ for all products when the ‘brand’ is a designated brand and the ‘condition’ is ‘new’. At that time, disapprovals are done that do not meet this requirement or are submitted with invalid GTINs.
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