Google Search Share Slips Below 90% In The UK

Only 89.33% of internet searches in the UK were conducted on Google sites last month, accordingto Experian Hitwise. It’s the first time in the last five years that Google search market share in the UK has ever dipped below 90%.

While Google’s share dropped, other players — especially Microsoft’s Bing — picked up market share. Bing grew to encompass 4.71% of all searches, which was a 2012 peak for the engine. Experian Hitwise suspects that October’s launch of Windows 8 — which uses Bing as the default search engine — may have been a factor in Bing’s share increase.

Yahoo sites and Ask sites, along with other search engines, grew share in October, as compared to the previous month.

Needless to say, Google still has a commanding lead in search in the UK. Experian Hitwise said 18 times more searches are conducted on Google sites than on all other search engines combined

What is a Web Directory?

WEB DIRECTORY

Directory is a directory on the internet that specializes in linking to other sites, and arranging these link according to the themes of the websites they link to.”

A Web Directory is also known as Link Directory, as its a hot spot for links. A really good example of a directory is the Open Directory Project. To Date, Web Directories form an important part of Link Building.

There are different types of Web Directories as well- Paid, Free, Reciprocal and Affiliate being the major niches.

Here are five reasons why Web Directories are important:

1. It gives you a backlink.
2. It makes your site more visible to the spiders.
3. You submit your site to the directory unlike search engines for whom you have to wait.
4. You can be assured that your Site comes under the right category and hence it helps to make your Website’s profile stronger.
5. You also have the odds of your link being clicked by a random visitor, though this does not happend much with Web Directories.

Avoid Links from Sites with These Traits

Link building is an important part of the SEOprocess. Inbound links are what conveys trust to the search engines.  It’s important to be associated with the right websites in order to convey the right story. Not all links are created equal, just like all websites aren’t created equal. 

Here a few indicators of a bad website to avoid at all costs,

Grammar Errors

If you come across a blog and find a spelling error, maybe it shouldn’t be dismissed immediately.  However, if you notice many spelling/grammar errors or if the text just doesn’t read properly it was probably created by an overseas content writer that’s just churning out content and spinning articles. 

Too Many Keywords

Keywords should be implemented naturally into content for SEO purposes, but if there are too many they stick out and ruin the visitor experience. This is also something that Google will pick up on and will penalize a site accordingly.

No Design/Visual Elements

A website or blog that is boring (uses a free theme, no logo, nothing that catches the eye) it could be a spam site. If you can’t find a business or brand associated with the page, it’s probably just part of a link farm network.

Strange URL

If you are searching for sites relevant to your niche, the URL should in some way indicate that it is related.

Content Topics Are All Over the Place

Is one post about gardening? The next about filing your taxes? And the next about how to remove dog hair from your couch? If so, you’ve probably found a link network site which is a primary target of the new Google algorithm update.

No Social Element

If you own a website or a blog you know how important it is to get others to share your work with their networks. If you stumble upon a blog that doesn’t include any social sharing elements, it’s clear that it’s owned by someone that doesn’t care.

SEO Quiz - 2

1. Does Google penalize websites for using paid inbound links? (You can select several answers)

   1. Sure
   2. If it finds a link is a paid one, it may penalize the website selling the link
   3. If it finds a link is a paid one, it may devalue that link
   4. It does nothing as long as a paid link is nofollow
   5. It may penalize both the website selling the link and the website the link points to

Explanation: Despite what many webmasters say, Google doesn’t prohibit paid links. Buying and selling links is a natural part of web development.

However, Google insists that you should make all your paid links nofollow, otherwise they may be devalued, or the website they point to may become a subject to a penalty. Also, Google seems to apply some kind of filter to sites selling the links, so they also may become penalized.

2. What part of the page HTML source is best to place navigation menus and links? (select one answer)

   1. Top part
   2. Bottom part
   3. Central part
   4. Anywhere

Explanation: Keywords in the top part of a page are usually more important than keywords at the bottom. However, speaking of navigation menus, there's no significant difference. Search engines are capable of reading and following links from any part of a page, so you can place your menus anywhere in an HTML source.

3. Speaking of Google, which statement is correct? (You can select several answers)

   1. A page evenly spreads its link juice among all outbound links on it
   2. The entire amount of link juice a page receives gets transferred out via outbound links to other pages
   3. The more outbound links a page has, the more link juice it receives
   4. The more inbound links a page has, the less link juice it receives
   5. If page A has two links - one to page B and the other to Page C – it sends the same amount of link juice to both B and C
   6. Adding nofollow to a link prevents a linked page from receiving link juice
   7. Adding nofollow to a link prevents a linking page from losing this bit of link juice

Explanation: Link juice is a value of a page transferred to other pages via outbound links. The more links point to a page, the more link juice it receives.

Link juice a page has is divided evenly between all outbound links on it. However, the quantity of outbound links on a page doesn’t influence the amount of link juice it receives. The nofollow attribute of a link prevents a linked page from gaining link juice, but a linking page loses it anyway. Formerly, nofollow did prevent the lost of link juice as well, but Google changed this to prevent PageRank sculpting.

SEO QUIZ 1 : http://webindiainternetservices.blogspot.in/2012/10/seo-quiz.html

 

High PR Directory Submission Sites List

High PR Directory Submission Sites List

 

 

http://www.archivd.com/	6
http://www.smsweb.org/	6
http://www.limboportal.com/	6
http://www.momsdirectory.net/	6
http://www.usalistingdirectory.com/	5
http://www.webworldindex.com/	5
http://www.icid2010.org/	5
http://www.baikalglobal.com/	5
http://www.thetortellini.com/	5
http://www.operationuplink.org/	5
http://www.linkandthink.org/	5
http://bigtenu.org/	5
http://www.a-flat.org/	5
http://www.marketinginternetdirectory.com/	5
http://www.overlandagency.com/	5
http://www.obln.org/	5
http://www.aaaagencysearch.com/	5
http://dirplanet.in/	5
http://www.h-dm.com/	5
http://www.jeitacave.net/	5
http://arje.org/	5
http://www.haberplaza.com/	5
http://www.seanwise.com/	5
http://www.submissionwebdirectory.com/	5
http://baslink.com/	5
http://www.umoz.org/	4
http://www.w3catalog.com/	4
http://www.ananar.com/	4
http://www.amray.com/	4
http://www.mvomrat.com/	4
http://www.ogdenscore.com/	4
http://www.blavagen.com/	4
http://www.n4a.net/	4
http://www.gateway-worldwide.com/	4
http://www.voxcap.com/	4
http://darkdogdesigns.com/	4
http://www.yyool.com/	4
http://www.linkteve.com/	4
http://www.acewebdirectory.com/	4
http://www.buysll.com/	4
http://www.website-services.biz/	4
http://tcad-international.com/	4
http://www.mikieto.com/	4
http://www.puppyurl.com/	4
http://www.submitlinkurl.com/	4
http://www.1websdirectory.com/	4
http://www.gazingus.org/	4
http://stuypa.org/	4
http://red-ibex.com/	4
http://www.smoothlisting.com/	4
http://www.zdirectory.net/	4
http://authml.net/	4
http://www.iravaget.com/	4
http://www.mosesbeaver.com/	4
http://www.carnetsdudevoir.com/	4
http://www.tav-web.org/	4
http://www.advantagetraders.com/	4
http://www.busqld.com/	4
http://www.paradaise.net/	4
http://www.livepopular.com/	4
http://www.eumw2005.com/	4
http://www.popdizzy.com/	4
http://www.whytes.net/	4
http://www.filiber.net/	4
http://libervis.net/	4

 

4 Benefits of Using Facebook Ads

 

With more than 150 million unique visitors per day, it’s obvious that Facebook is an ideal advertising platform because of its traffic levels alone. However, the mega social site also offers a unique ad creation, results tracking, and consumer profiling system that really simplifies the process of getting your ads in front of targeted audiences. Last year Facebookbrought in close to $10 million in ad revenue, and that number is expected to continue to rise as companies in every industry realize the following 4 benefits of using Facebook Ads:

Fine-Tuned Targeting

You can choose to only display your ad to users that meet predefined requirements, with optional filters including gender, age, location, likes and interests, workplace, education, and relationship status. If you’re the administrator of a fan page, event, or app, the connections targeting feature lets you choose to only display the ad to members of your fan page/event or people who are using your app. In fact, as you refine your targeted audience using the wide range of filters, the interface displays an approximate number of users you’ll be able to target using the current criteria.

Enhanced Image-Based Ad CreationCapabilities

In comparison to other PPC advertising platforms, like GoogleAdwords, Facebook Ads give you a larger character count to work with. Instead of strictly using text-based contextual ads, Facebook allows you to create ads with image backgrounds. Furthermore, the ads you create will be visible to smart-phone users, so you can target mobile audiences as well.
With the ability to use photos to entice users you can drastically increase your click-through rate (CTR) and boost the overall profitability of campaigns. There is a huge difference between the efficacy of a pure text ad and one that allows for visual attraction. Someone is far more likely to be drawn towards viewing an ad when they see a photo in their peripheral vision.

Multiple Impressions Per User

Statistics show that mostpeople log into Facebook several times a day, and each time they access the site they may be shown the same ads if they fall within the targeting criteria of an advertiser. Adversely, how many times a day will a person conduct the same Google search? Multiple ad impressions give you more chances to catch the attention of your intended audience.

Full Budget Control and Flexible PaymentStructure

Finally, staying within your budget with Facebook Ads is very easy because you can set daily and lifetime expenditure limits for each campaign. You can choose whether you want to pay for clicks on a cost-per-click (CPC) basis or buy units of 1000 ad impressions (CPM).

If you’re running a campaign that intends to sell a product or service, paying on a CPC basis would be ideal. On the other hand, if you’re simply trying to increase brand or fan page awareness, paying for impressions may be more suitable, as you don’t actually need someone to click the ad in order for it to leave a lasting impression.

Google Update September 2012 Penguin Panda Links & Local Search

Everyday since August 30th, 2012 we see change after change in the Google search results. New local listings are being included on a rapid scale, link building tactics are influencing “random” keywords to rank instead of the ones exactly being marketed for, and sites are being penalized for having the “wrong” links.
I am sure you have seen your own site moving around quite a bit. You could quite possibly even be ranking high for long tail keywords one day and the next day back on the mark for the head terms. Well this is a test not only for internet marketers and website owners, but also for Google. There are so many different algorithms in place at this point that we all must be careful to only put the good content out there to rank for all these fluctuations.
Careful considerations should be made to the following internet marketing strategies in order to combat against such fluctuations and keep your business increasing website traffic.
Google Local Search Additions
New local search listings are good for some bad for others, but either way they are quite easy to influence. Links with your name, address, phone number that usually come from websites with good value will help put your website in the rankings for local search.
“Wrong” Links
Traditional link building tactics are taking a beating in September. The Google web spam team, panda updates, and penguin updates are picking up linking schemes like a magnet and devaluing them along with the websites they are linking to.
New Link Building Tactics
Exact match linking has become the trickiest portion of link building in the past month or so. To be put simply it’s either going to hurt a lot or help a lot. However, if done in a new fashion which is not exact match your rankings will increase substantially over a few days. Partial match branded links are the way to go.
Why? Well because Google loves brands.
Guess what else Google loves… Inadvertent keyword marketing through back linking.
Pro Tip:
Don’t link to your website with the exact keyword phrase you want to rank for because it may hurt you.
Seo Hop Secret Tip:
DO link to your website with a long phrase of words that do include your exact keyword phrases.
Now to make you smile again By linking this way your are marketing for more keywords than you expect to rank for and gaining more traffic from long tail keywords as well as the head term. Smile your getting more traffic from more sources!