Google boost mobile-friendly algorithm

  Google announced on the webmaster blog that they are going to be boosting the effects of the mobile-friendly algorithm they launched back.Google said the update will happen beginning in May,and it increases the effect of the mobile-friendly ranking signal. Google said if you are already mobile-friendly, you do not have to worry, because you will not be impacted by this update.When the update happens, it will roll out gradually, so you won’t see a major drop-off on non-mobile-friendly websites when the algorithm is pushed out.

The mobile-friendly algorithm is a page-by-page signal, so it can take time for Google to assess each page, and that may be why it will be a gradual rollout. And depending on how fast Google crawls and indexes all of the pages on your site, the impact can be slow to show up.
It is believed that this rollout will have less impact than the original mobile-friendly update, which was called “Mobilegeddon.” The original Mobilegeddon was supposed to have a significant impact on the mobile results, but not everyone said it had that much of an impact

Kiddle

Now, you no longer need to watch over your child's shoulder while s/he is searching for something on the internet. Kiddle, a new customised search engine for children, uses a modified  version of Google search to make such activities safe and age-appropriate for children.  The search engine includes features like safe search, kid-oriented results, big thumbnails, large fonts, and modified privacy settings. However, contrary to popular perception, this is not a product offering from Google.
Entering the search site, one finds Kiddle written in the characteristic colourful Google style, this time set not against the plain white of Google, but a colourful alien planet surface. There is also a red droid alien waiting to answer all your queries.,

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Adwords-shakeup

Google made major changes to Adwords, removing right-column ads entirely and rolling out
4-ad top blocks on many commercial searches. While this was a paid search update, it had significant implications for CTR for both paid and organic results, especially on competitive keywords.

For the past couple of months, Google has been testing SERPs with 4 ads at the top of the page

previously, the top ad block had 1–3 ads leading to a ton of speculation in the PPC community. 

Across the MozCast data set, 4 ads accounted for only about 1% of SERPs with top ads which matches testing protocol, historically

Facebook reactions

The new Facebook reactions are finally here.which means you can respond to someone's status with Love, Haha, Wow, Sad and Angry in addition to the familiar, original Like..If you're not seeing those options in your News Feed yet, though, we're here to help.
On desktop
On the browser version of Facebook, simply just hover over the Like button, and the new reactions will pop up in a bar above. Just be careful; it's very easy to accidentally "wow" or "love" someone's status inadvertently when you mouse over the new options

On mobile
In the Facebook mobile app, you might need to close the app completely and reopen it before the reactions appear. Once you hit the Like button on a post, a message will appear that instructs you to hold down on that button to bring up the other reactions. So don't be dismayed if you don't see the new reactions immediately.

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Google Map-Marker icon

  Google Map embedded in Google Search that has a bunch of markers/icons but one of them is the letter P.I asked a bunch of local SEO experts what the letter P symbolizes and so far,Google has used different types of icons in their maps but it seems no one knows what the P is for. They've used H for hospitals, they've tried promotion/sponsored icons, they've used images and different colors.A marker identifies a location on a map. By default, a marker uses a standard image. Markers can display custom images, in which case they are usually referred to as "icons." Markers and icons are objects of type Marker. You can set a custom icon within the marker's constructor, or by calling setIcon() on the marker. See more about customizing the marker image below

Broadly speaking, markers are a type of overlay. For information on other types of overlay.
Markers are designed to be interactive. For example, by default they receive 'click' events, so you can add an event listener to bring up an infowindow displaying custom information. You can allow users to move a marker on the map by setting the marker's draggable property to true. For more information about draggable markers.

ASO- App Store Optimization

  According to Forrester, 63% of apps are discovered through app store searches. This makes search, in the app store, the most used method for discovering and downloading new apps. Recently, at Google I/O, Ankit Jain reported that “For the average app, search actually makes up the vast majority of installs.” Simply put, this means that:If you’re not using ASO to increase your app’s search ranking, you’re missing out on the largest discovery channel available to your app.With hundreds of thousands of apps in each app store vying to rank above one another, the amazing reality is that the majority of publishers are not investing in app store optimization. So here’s our gift to you: ASO is your secret weapon. Spend time every week improving your ASO, and you will meaningfully impact your app’s ranking and overall success.

With hundreds of thousands of apps in each app store vying to rank above one another, the amazing reality is that the majority of publishers are not investing in app store optimization. So here’s our gift to you: ASO is your secret weapon. Spend time every week improving your ASO, and you will meaningfully impact your app’s ranking and overall success.

App store optimization marketers, such as SEO marketers, work by optimizing their content so the search engine position it higher on the search engine results page, driving more traffic to this content. While making their content achieve the first position on targeted search terms can sum their objectives, it's not required to evaluate the optimization's success. ASO marketers try to achieve goals such as:

Being found more easily by users on the app stores, due to the fact that App Store Search is the No. 1 source for people to discover new applications
Rank higher compared to competitors
Rank higher for specific keywords
Rank higher in Google´s semantic search for applications
Create appealing graphics (icon, screenshots and promo video) to increase the chances of being downloaded

The Anatomy of True SEO ROI

Return on Investment:

         ROI is what every client wants from a search marketing agency. It’s an easy thing to calculate if you’re doing Pay-Per-Click (PPC) advertising. If your revenue is higher than your spend, PPC management fees and cost of goods, then your client is getting a return on their investment. Although it’s simple to figure out ROI for PPC, the same cannot be said for search engine optimization (SEO).
The Anatomy of True SEO ROI
True SEO ROI involves driving targeted traffic from SERPs, regardless of how long or short the keyword tail is. It also includes targeted referral traffic. Targeted traffic means traffic that accomplishes the purpose and goals of the website. That could be any of the following:
· Subscriptions
· Repeat Traffic
· Community Involvement
· Registrations
· Newsletter Signups
· Purchases
What’s tricky about reporting SEO ROI is that you have to connect the links that have been built with referral traffic from websites and search engines, and then connect that data with conversion results. Although Google Analytics can help connect the dots, it’s still difficult to sync, analyze and report on that data. This is something that Raven has spent a great deal of time on — creating a relationship between Link Manager data, Analytics and our conversion tracking code. The result is what we call true SEO ROI.
True SEO ROI can show you the effectiveness of any SEOcampaign. For example, if a campaign is focused on building links in forums that link to widgets on the client’s online store, then an SEO ROI report would show the success of that campaign. That report might include a list of inbound links that resulted in purchases, including details from related organic search engine traffic (matching or similar keywords used in the anchor text or within the context of the pages the links were built on) that resulted in purchases.
Each SEO ROI report should focus on and report the following key elements:
Conversions related to the campaign
Overall increase in conversions over time
Conversions related to search engine traffic
Overall increase in search engine traffic
Overall increase in unique users and traffic