Recover Your Deleted Analytics from Google Trash

A new recovery feature for Google Analytics means that users will never again have to worry about deleting data or accounts. Today, Google launched "Trash Can," which allows users to undo deletes in Google Analytics.Trash Can is a safety net that saves information each time users delete a view, property, or account from Google Analytics.
To use Trash Can, Analytics users simply select an account from the Administration tab and click the Trash Can icon. Then a list of deleted information appears, and users simply check off the information they want reclaimed and hit restore to return the document to its previous state.The only catch is that Trash Can only stores information for 35 days. After that, it gets deleted permanently.While the feature hasn't officially launched for Google Analytics, information is being stored in Trash Can as of today. When the product does appear in Analytics accounts, all deleted information should appear in the Trash Can folder.
Trash Can is a direct response to user feedback, according to a Google rep. "We heard from a lot of users that had mistakenly deleted their accounts, properties, and views. Especially in a multi-user environment, mistakes like this happen too often. Trash Can gives users a safety net, a chance to recover things before being deleted forever."

Visual Dominance for your Brand

Today people have far less time and are expecting, or should we say demanding, more visual ways of digesting information and sharing it online, mostly in the form of social media.Images and video are dominating Facebook and Pinterest, and that is probably no surprise.

1) Develop a Visual Brand

 The first step to becoming a visual superstar online is to develop your own unique brand.All you really need to do is pick a couple of colors and fonts that you can call your own, and use them relentlessly. Soon enough, your style will become known and easily recognizable just like the Coke font is today.

2) Create a unique Logo 

Logo should use the same colors you have chosen for your brand, but may not use the font. Do keep it along the same lines though. The overall style should be consistent with your brand and the image you want to put across.

3 ) Find out what works in your niche

 Take a look at what experts are doing in your field. Follow them on social media, pop over to their blog. See what kinds of visuals are working for them. This is especially obvious on networks like Pinterest where visuals make or break things. But it actually applies everywhere. So keep your eyes open.

4)Share your visuals directly on social media

Sometimes images will come across ok to a social media network like with Facebook or LinkedIn. But more often than not, you are missing out on better visibility by not sharing your visuals directly when creating your social media post.So if you are looking to dominate a certain social channel, increase your following or just stand out: upload your blog post image directly and get the visual impact you deserve.

 

 

Digital Marketing Expertise

In marketing especially, there are new technologies, tools, and industries popping up each year, so it’s extra important to be vigilant about your abilities.Part of being vigilant with your career is setting goals for personal growth. You can’t learn everything at once, so it’s best to learn a little bit about a lot of things while knowing a lot about just a few that are your specialties.

Study Harder and Smarter

This is a valuable bit of advice for marketers. Depending on your role in your organization, you likely don’t have to know everything about everything, but you should have a reference of knowledge about the subjects that come up on projects.

For instance, if you’re in a meeting with a client or a vendor, and they bring up something about SEO, and you’re really a creative strategist, you need to be able to understand why they would bring that up and how to give an appropriate answer. Your answer may be “we should ask my colleague Jill” or a detailed answer that solves the problem. Stay close to what you know. The knowledge tree of marketing has many big branches, so be sure to not to go too far out on a limb 

Evaluate Your Current Position and Track Progress

If you’re in marketing, you likely have a number of valuable skills. They’re probably right there on your LinkedIn page. Keep in mind, however, there are a lot of other people with those same skills too.
Set benchmarks for yourself in the way that a supervisor might rate you on those abilities and plan a way to build those skills. Those benchmarks might be completing some work tasks more efficiently by learning an online tool, or starting a new collaboration project with colleagues.

Reach Out and Participate 

 Search for local events through websites like Meetup.com and LinkedIn to find groups of professionals in your subject matter. Conferences are publicized and advertised in major media and likely through your personal networks.

Use Twitter chats to connect with influencers and learn from others. Usually moderated by a company or a well known marketing expert, you can simply “lurk” and watch answers come in through the hour long chats, or you can take a risk and contribute what you have learned. If you’re wrong, people are usually helpful enough to guide you to the right answer. If you’re right, you can find a lot of encouragement and support as well.

 

 

 

Google back with Twitter

Twitter and Google have once again reached an agreement to provide Google with access to Twitter full stream of tweets.Commonly called the Twitter “firehose,” the news was formally announced on today’s Twitter earnings call by Twitter CEO Dick Costolo.
Google has always crawled the firehose manually, but within the next three months, tweets will be automatically visible in searches as soon as they're posted.Twitter, which already shares data with Yahoo and Bing, has previously had a similar deal with Google, though Ali Rowghani, chief operating officer at the time, chose not to renew it after two years. The new deal doesn't pertain to advertising revenue, though Twitter reportedly may receive data-licensing revenue.From the brands' perspective, their creative will remain unchanged, as their paid tweets will appear in streams that have already been integrated.