Link Wheel

           Link wheels are one of many strategies used in internet marketing and search engine optimization as a way to drive visitors to websites. The fundamental idea for this strategy is to create a circular pattern of links that easily flows through a number of websites. The ultimate goal is to end the circle at a website where in the case of a business website; visitors are encouraged to purchase information, services, or products relevant to the topic.  This circular pattern resembles a wheel and how link wheels got their name.

How to Create a Successful Link Wheel:

       The most successful way of creating a link wheel is to start with a dozen or more web 2.0, blog, article directory and social media sites that allow links to be posted in the content. A short article or blog, about two hundred to five hundred words, should be posted to the websites in the link wheel. The article or blog should include keywords and information relevant to the target website as well as at least one of the other websites in the link wheel.
       A link to the target website and one of the other websites should be provided within the keyword article or blog. This can be accomplished by providing the link within the article or blog content or at the end of the article or blog. The linked website should be to a website that does not link back to the original website. This aids in keeping the links wheel fluid and as natural as possible.

Obtaining Link Wheel Services:
       
     Link wheels can be a great benefit to individuals and businesses who want to promote their website and gain exposure. By linking a target website through a number of other web 2.0, blog, article directory and social media websites, it increases the number of back links to the target website. Back links are one of the major factors used to determine a website’s search ranking position. The higher a website ranks in the search engines, the more likely it is to attract visitors.
     Creating a successful link wheel takes a lot of time and patience. Unfortunately, not every individual or business has the time or resources to accomplish creating their own link wheel. If this is the case for you, LinkWheeler can help. With a staff of 25 link wheel specialists, some boasting 8 years experience in Search Engine Optimization you can be assured you are getting the best link wheel service available.

Humming Bird Algorithm

Google's new 'Hummingbird' algorithm is about queries, not just SEO. The most important element of the changes revolve around how search queries are processed. Instead of simply parsing searches one word at a time, the new algorithm is tuned to parsing questions posed by users, then organizing the results in terms of the most valuable answers to those questions first. Google estimates that some 90 percent of searches are affected. The most revealing thing about Hummingbird is how it reflects an ongoing change in the demands people are making on search engines.

The algorithm was named as the result being “precise and fast.” Hummingbird is a brand new engine, though it continues to use some of the same parts of the old, like Penguin and Panda. Panda, Penguin and other updates were changes to parts of the old algorithm, but not an entire replacement of the whole. Think of it again like an engine. Those things were as if the engine received a new oil filter or had an improved pump put in. In general, Hummingbird — Google says — is a new engine built on both existing and new parts, organized in a way to especially serve the search demands of today, rather than one created for the needs of ten years ago, with the technologies back then.

The main focus was that the new algorithm allows Google to more quickly parse full questions (as opposed to parsing searches word-by-word), and to identify and rank answers to those questions from the content they have indexed. The most revealing thing about Hummingbird is how it reflects an ongoing change in the demands people are making on search engines. Keyword queries are giving way to longer, more sophisticated questions, driven at least in part by voice searches. The more Google enables such things, the more people expect the results to be useful and complete, so further ramp-ups of this kind are almost certainly on the way. Google's main "skunkworks" projects at this point all seem to revolve around natural-language processing of one kind or another. They're using the data harvested from the Web as a whole to aid in language translation; with Hummingbird, they may well be using the click-through behavior for results returned from questions to retool Google all that much more into an AI that knows at least as much -- if not more -- about the real world than we do.

Matt Cutts: Google Penguin 2.1 is Going Live Today

The Google Penguin 2.1 Algorithm Update Is Here, And It’s Scarier Than Ever!

The fifth confirmed release of Google’s “Penguin” spam fighting algorithm is live. This Penguin update is using a slightly improved version of Google’s “Penguin 2″ search engine technology.

WhatDoes Penguin 2.1 Look for?

It’s likely that Penguin 2.1 looks for everything that the preceding Penguin algorithms have looked for, but it’s hard to say at this point in time. To give you some history: when the first Penguin algorithm was released, no one knew what to expect. As the months passed, certain characteristics emerged that were synonymous with someone who was negatively affected by a Penguin update being released. But what no one had anticipated was that the first Penguin algorithm likely only analyzed and took action on back links pointing to the homepage (or at the very least, only top level pages of a site). This of course wasn’t discovered until Penguin 2 was announced, and Matt Cutts hinted at the fact that Penguin 2 went much deeper into a website than the original Penguin algorithm.

Penguin algorithm is largely targets the following:

• Low quality links
• Spammy links
• Paid links that are not marked as nofollow
• Spammy or black hat SEO techniques
• Article syndication links
• Forum or blog posting abuse (such as planting links within forum signatures, or creating really low quality blog posts on 3^rd party sites, like Blogger, for the sole sake of acquiring back links)
• Large amounts of exact match keywords used within external links
• Large amounts of back links coming from one website (usually referred to as site wide links)
• Widget links
• Aggressive link exchanges
• In fact, pretty much anything listed on the Google Link Schemes Page  which is a part of the quality guidelines set forth by Google

One thing is for certain – Google sure has been busy. With the introduction of the GoogleHummingbird algorithm, their LARGEST algorithm release in over a decade, it is most certain that many webmasters will see some sort of fluctuation with their rankings, traffic and leads. The important thing is not to panic. So we only engage in white hat SEO (also referred to as “best practices” throughout the industry), and only pursue organic link opportunities. 

More information, Visit
http://www.webindia.com/ 

Tumblr for SEO

How to Use Tumblr for SEO and Social Media Marketing

 Tumblr is one of those social networks which is often overlooked, but which has tremendous potential for SEO and social media marketing. I myself was slow to adopt Tumblr as a social media platform, but once I started using it I became hooked by its power and simplicity. Hopefully by the end of this post, you'll feel the same.

In this post today I will be covering 1) What Tumblr is and how it works, 2) The benefits of Tumblr compared to other social networks, and 3) Actionable advice on how you can use Tumblr for online marketing, including specific content ideas.

Why should I care about Tumblr?

Before we get too far, let me provide some stats about Tumblr which should help put things into perspective:

•     130.5 million blogs on Tumblr, as of August 2013
•     28th highest traffic site on the web according to Comscore
•     300 million unique monthly visitors according to Yahoo
•     50% of Tumblr users are under the age of 25
•     53.5% of Tumblr visitors are female

The benefits of Tumblr


So now we have a better idea of what Tumblr is and why it's important, but what are the benefits of Tumblr compared to other social networks and blogging platforms? There are 5 key benefits: 

1) Dofollow links
2) Great content discovery
3) Content testing ground
4) Microsites
5) Branding

[Source: moz.com/blog/how-to-use-tumblr-for-seo-and-social-media-marketing ]

The Value Of Quality Link Building In SEO

            Quality link building involves getting inbound links to increase the overall SERP positions of not only your website’s homepage, but also your deeper URLs.
           Simply exchanging links indiscriminately with other webmasters and bloggers, although this creates lots of noise, it does not necessarily generate any great SEO value for you. In order to engage in meaningful link building exercise the placement of the links should be voluntary and only between related sites.
        The external links that you have on your website should add value to your existing content. If you design websites but don’t provide SEO services than it makes perfect sense to recommend to your visitors some quality SEO websites and online resources. Similarly an SEO company can link to a website or websites that provide a search engine friendly website designs or the websites that contain useful web designing tips and tricks.
       Indiscriminately Exchanging links with all sorts of websites can actually have to be
counterproductive because the search engines can penalise you for linking to websites that have a
bad “reputation”.
         When you have lots of quality inbound links it conveys to the search engines that your website contains really valuable information and hence it should be ranked higher for the related topic. Even when you link to other external websites and if those websites contain trusted information then too your website earns higher rankings.
         So always remember, when it comes to exchanging links the quality matters far more than the quantity.

Cookies in Google Analytics

Cookie is a text file which is used to store information about a visitor, his preferences, location and other details.

There are two types of cookies:

First Party Cookies

First party cookies are issued by the website being visited and only the website which issued the first party cookie can read the cookie.

Third Party Cookies

Third party cookies are issued by the website(s) other than the website being visited.

Analytics uses First party cookies.

Persistent cookies are the cookies with expiration date. They remain on your computer even when you end the web session or close your browser window. They can be read by the website that created them on return visits. 

Temporary cookies are cookies without expiration date. They expire as soon as you end the web session or close the browser window.

Google Analytics can set following five first party cookies:

_utma (unique visitor cookie)

_utmb (session cookie)

_utmz (Campaign cookie)

_utmv (visitor segmentation cookie)

_utmx (Google Website Optimizer cookie)

All of the Google Analytics cookies are persistent.

New Google Adwords Keyword Planner- Keyword Tool has Expired

Few days later. Google announces to close external Ad keyword tool. If you search for Keyword tool in Google, it is replaced and redirected yo Keyword Planner Tool, a new method/tool to estimate the keywords.

Previously, all can access the tool without logging into their accounts, but for a new Keyword planner tool it is mandatory to login into your existing or creating new account.

New Keyword Planner Tool

 

Changes Occured After Introducing Keyword Planner

No Match Type Data
Keyword matches like Broad, Exact, Phrase are not existed in Keyword Tool. You can get only exact match volume form this. To know other match types, you must add the keyword idea into your account.

For examples if search for Iron Man 3, you get the same information (data) on all Exact, Broad and Phrase keywords. But, here you can estimate the traffic considering like no: of click, cost etc.

Device Estimator
By this new Keyword Planner, you get specific keywords and visitors happened from devices like desktops, mobile, tablets etc. It is calculated based on average no: of visitors coming from the related devices. Google announces that it is working on this feature.
Local & Global Search Volume
Here after you can't estimate what is is local search and global searches for your keyword. These 2 columns are merged and replaced to Average monthly searches. You can get data specific for entire country, state, city and location etc form Keyword Planner. Note: You can still get Global monthly searches

Ad Share
This has been replaced to new column called "Ad impression share", to know all the potential impressions happened for a particular keyword.

Google Search Network
This column is replaced by network option with in the targeting settings. To get the entire search network data and information click on option called "Google and search partners" from the wizard.

Search Share- This is permanently expired/retired.

Approx CPC (Search)
Previously you get the approximate CPC for particular keyword in search network. But here, it has replaced this with Avg. CPC. You can get more accurate details from average Cost-Per-Click which you had previously get from Approx. CPC.

Local Search Trends
This column is expired in Keyword Planner, Of course, you can still get this information from Local Monthly Searches. You can get the search volume trends by downloading the historical statistics from Keyword Planner.